Since 2017, he has been working on his debut original album, where he has worked with multiple composers, fellow-singers, lyricists, and producers. It's his mega-collaborative maiden project. He describes his album as - "This record is called 'Project SWA' with 'SWA' referring to 'Self' in Hindi. These are few stories, originating from one-self describing the subconscious emotions within.
'Project SWA' is Anurag's brainchild, the beginning of his original independent music journey. The entire process has taken almost 2 years and he is finally ready to release the work. During this period, quitting corporate after NIT-IIM stints is a different story altogether.
The first video song out was 'Chal Pada' which talks about the feeling of 'moving on' from bad phases, depression, anxiety to better ones. This also leaves a message of how important it is, to celebrate moving on, through the journeys of five protagonists.
He'll be releasing six more concept-lyrical videos.
His debut record is called "Project SWA", with 'SWA' referring to 'Self' in Hindi. These are few stories, originating from one-self describing the subconscious emotions within us. These are undertones. Under-expressed, overlooked and under-valued. These are in our heads, but not on our faces. Anurag believes that these feelings deserve an expression. Some emotions may be like slow poison, some might be therapeutic. They are expressed in their rawest form. As an artist, this record is him and also what he's capable of.
The entire Project SWA album - remaining six videos and all eight audios (on streaming platforms) will release on 25th October 2019.
Lists of all the 8 songs and its definition -
Chal Pada - Fighting and winning over anxiety
Pyaar Ek Dhoka Hai - Sarcastic take on heartbreaks
Teri Meri Kahaaniyan - Finding love within oneself
Yaadon - Reliving memories
Paas Aao Na - Lust
Arzi - A prayer to God
Maa - Lullaby to a mother
Mumbai - Talking to the - City of dreams
Pyaar Ek Dhoka Hai - Extended More heartbreaks, more sarcasm