The song was originally written by Ranvir in 2015, for his then four-year old son Haroon. The actor was helped along by his brother-in-law, musician Abhijit Lahiri, in composing the track. The final song was sung and produced by musician Ankur Tewari along with Sidd Coutto. Ranvir Shorey, Ankur Tewari and Sidd Coutto got together for a round of media interactions ahead of their song's release at the Sony Music office in Santacruz.
The news comes fresh off the heels of Ankur's last big outing (he produced the chartbusting Gully Boy album) and Ranvir's appearances in a slew of hit web series (he plays a pivotal role in Netflix's Sacred Games 2), including his recent award-winning performance in the comedy series Metro Park, where he won Best Male Actor in a Comic Role on OTT at the Gold Awards 2019.
The fresh and quirky video has been shot within an elevator at Apple Studios in Naigaon and features Ankur and Sidd Coutto with Ranvir, playing the elevator operator, who starts his day off in a mundane manner, but continues in his determined manner to have fun as the day progresses. Conceptualised and directed by Shaizad Bharucha (ex-MTV), the video sees Ranvir's character going about his job as he is joined by an assortment of outrageous people.
The lyrics capture the emotion of a father explaining to his child that the world is a strange upside-down place and one does get caught in weird situations and that the easiest way forward, is to deal with these in a light vein.
The messaging also subtly captures teaching 'opposites', with lyrics like `upar neeche`, `aage peeche`, `Haazir ho yan gumm ho jaa` - all tongue-in-cheek fun rhyming words that lyrically and musically enable learning 'opposites' for Kids. It also includes a sing-along 'nonsense word' groove - 'turruruturru', and the song is loved by everyone who listens to it as it is tremendously catchy.
The music video will be released worldwide on YouTube and the audio will be released across streaming platforms on November 14, a Sony Music initiative.