The video begins with the actress telling the viewers how everyone recognises her as `Deepika!` whenever she goes but today she wants Malti to be seen by everyone. Unrecognised, the actress walks across local shops and street vendors to gauge the response of people to acid attack survivors. Never has an actor of this stature rather, a leading actress gone out and done something like this and it certainly is the first time ever!
The stigma that stays deeply entrenched in our society is visible in the reactions of the others. This social experiment shows how society responds to acid attack survivors- do people shy away, do they become indifferent, do they empathise or do they come forward and engage? It is said that you are who you are when no one is looking and this experiment is a reflection of exactly that. These behavioural reactions are what the survivors have to face on a daily- hourly basis from the society.
Deepika took to her social media and shared the video of the experiment, " Chhapaak Social Experiment Be the change you want to see... A Social Experiment by Team Chhapaak! #Chhapaak in theatres this Friday!(Link in Bio) @vikrantmassey8 @meghnagulza @atika.chohan @_kaproductions @mrigafilms @foxstarhindi
Starring actress Deepika Padukone as Malti, Chhapaak is a tale of hope and triumph which is all set to release on 10th January 2020, directed by Meghna Gulzar. From the theme song 'Chhapaak' to Ab Ladna Hai to Muh Dikhai 2.0, all the campaigns surely are the retrospective mirrors that have been widely appreciated by the audience.
With this experiment, team Chhapaak endeavours to pose a mirror at all of us. While some of us will smile at our reflection because we will see hope and acceptance, the others will take a moment to pause and reflect. The important question being, `What do you see in the mirror?`.
Chhapaak is a Meghna Gulzar directorial after delivering the critically-acclaimed Talvar and Raazi. The film is produced by Fox Star Studios, Deepika Padukone's KA Production, Meghna Gulzar and Govind Singh Sandhu's Mriga Films, written by Atika Chohan and Meghna Gulzar.
