Created World's First Insta Live User Generated Love Story

India's premium digital content streaming platform, ZEE5 launched a unique campaign where the leading actors of the platform namely Nakuul Mehta, Divyenndu Sharma, Shweta Basu Prasad, Anya Singh and Harleen Sethi interacted with their fans via the ZEE5 Premium handle on Instagram to weave a beautiful love story.

Leading this activity, author Sumrit Shahi (Never Kiss Your Best Friend) picked the pen to chart the script while the actors engaged with their fans. Together they put together a beautiful love story which is in a way - by the fans, for the fans.

Talking about the initiative Sumrit Shahi shares"ZEE5 has earned a reputation to bring to the forefront different kind of stories. This time around, the platform have pushed the envelope in the process of story writing. It was a fun initiative and I am looking forward to detail out the story of Noorie and Shaurya`