Sangeet Setu, a series of virtual concerts by 18 Indian artists, is all set to bedazzle Indian citizens and fans under the necessary 21-day lockdown! To be aired across portals from April 10-12, 8-9 pm, Sangeet Setu has been organized and conceptualized by the Indian Singers Rights Association (ISRA), to support PMCares Funds against COVID-19.
Bharat Ratna Lata Mangeshkar took to Twitter in support of the PMCares Sangeet Setu online concert. She wrote, `Through our singers' association @ISRACopyright, we are presenting Sangeet Setu music program. I wish them all the best and I hope you enjoy this program` as Sangeet Setu's official twitter handle (@SangeetSetu_IN) retweeted the Queen of Melody's tweet with a comment, `We thank the legend of Indian music @mangeshkarlata for her blessings and her good wishes on the onset of the programme.`
Veteran playback singer Sudesh Bhosale, who is also a part of the Sangeet Setu virtual concert, averred, `It is indeed a pleasure to be a part of Sangeet Setu, ISRA's virtual concert in support of PMCares Funds against the life-threatening Coronavirus. Hope people continue donating to our Hon'ble Prime Minister's PMCares fund.` He is reportedly excited for this new format of performing. `Some of the biggest names of the Indian music industry including Lata Mangeshkar, Asha Bhosle, S.P. Balasubramanian, Udit Narayan, Kumar Sanu, Hariharan, K.J. Yesudas, Sonu Nigam, Suresh Wadkar, Kailash Kher, Salim Merchant, Shankar Mahadevan, Anup Jalota, Kavita Krishnamurthy, Alka Yagnik, Pankaj Udhas, Shaan and Talat Aziz among others, have been roped in,` he added.
Legendary singer Sonu Nigam showcased his support, taking to Instagram with the following statement, "Nothing is more prestigious than singing for a cause. I feel honoured to attend, shoulder to shoulder, with my fellow artists, in the contribution to @sangeetsetu.in and laud the efforts of ISRA. #IndiaFightsCorona #SangeetSetu #PMCARESFund"
Kailash Kher tweeted, `Join 18 artists as we come together to support #PMCaresFund. Watch #ISRA initiative #SangeetSetu live from 10th - 12th April on major OTT and D2H platforms, 8-9 PM. Join us, sing with us. #IndiaFightsCorona @PMOIndia @narendramodi`
Singer-Composer Shankar Mahadevan of the Shankar-Ehsaan-Loy composer trio tweeted, `It feels wonderful to stand as a 'sepoy' of music as #IndiaFightsCorona. History gives us an example of music uniting the souls in their times of darkest despair. I applaud the efforts of @isracopyright for organizing @SangeetSetu_IN."
Versatile playback singer Shaan tweeted, `Music transcends all barriers, even during the darkest times. I thank @isracopyright for letting me be a part of @SangeetSetu_IN, for letting my small contribution matter in #IndiaFightsCorona #SangeetSetu #PMCARESFund`
Acclaimed composer Salim Merchant of the famous Salim-Sulaiman duo, tweeted, `Music is universal & has no boundaries. It is indeed a rare honour to stand as a soldier of melody for my country as #IndiaFightsCorona. @isracopyright is sincerely to be thanked for organising @SangeetSetu_IN #sangeetsetu #PMCARESFund`
Popular Ghazal singer Talat Aziz took to Twitter, `It is an emotional moment for me to unite with my fellow artists as #IndiaFightsCorona. I, as a humble student of music, feel certainly privileged to be a part of @SangeetSetu_IN organised by @isracopyright #SangeetSetu #PMCaresFund`
Veteran playback singer Kavita Krishnamurthy tweeted, `Music is God, God is music. Nothing more pleasing than to be a part of #IndiaFightsCorona. We stand united and thank the efforts of @Iisracopyright for organising @SangeetSetu_IN #SangeetSetu #PMCARESFund`
On behalf of ISRA, CEO Sanjay Tandon said, `ISRA decided that leading singers of the country will entertain the masses and try to lighten their stress, strain and depression and I thank all the artists who have made themselves available for this national service. I would also like to thank MPC and XP&D Be.live to have partnered with us in this effort.`
Sangeet Setu will be available on 10, 11 and 12 April, daily 8-9 pm, across OTT platforms including JioTV, MX Player, Vodafone Play, Idea TV, Hotstar and Tata Sky, Digital portals including Hungama, PayTM, Flipkart, Hello and Daily Hunt. It will also be available Direct to Home (D2H) with Dish TV and Tata Sky. Doordarshan will also be airing Sangeet Setu to support PMCares Funds against COVID-19.
Narendra Modi, Honourable Prime Minister of India expressed his happiness at this initiative when he tweeted, `Excellent gesture! Kudos to the artists for coming together for this. It would be a treat to listen.`