The vision for the concert by leaders from the entertainment industry is three-pronged: to entertain those locked down in their homes, to pay tribute to those who are working on the frontlines and to raise funds for those who have no work and no home and do not know where their next meal is coming from.
The initiative comes to life as Facebook has collaborated with some of the biggest names in Indian entertainment, including Zoya Akhtar and others to put together a home-to-home fundraiser.
GiveIndia (www.giveindia.org) is India’s largest giving platform with reach across 23 states. It is associated with over 100 NGOs, working on-ground to support the required interventions with prevention, healthcare infrastructure, livelihood support and essentials for people in need.
The four-hour long concert will be live globally on Facebook (www.facebook.com/Facebookindiapp) on Sunday, 3rd May 2020 at 7:30pm IST and will feature performances and personal messages from 85+ Indian and global stars.
I for India’s Fundraiser is already active on Facebook and people can donate via https://fb me/IforIndiaFundraiser.
In the long and eminent list of personalities from the Indian film industry and other walks of life along with Zoya Akhar are Aamir Khan, A R Rahman, Farhan Akhtar and band, Aishwairya Rai Bachchan, Alia Bhatt, Ustad Amjad Ali Bangash, Russell Peters and the list continues as it promises to be a starry philanthropic effort.