Likee joins hands with everteen for She Needs Pad initiative to help lockdown affected females in India

Likee joins hands with everteen for She Needs Pad initiative to help lockdown affected females in India
Tuesday, May 26, 2020 09:59 IST
By Santa Banta News Network
everteen's social initiative #SheNeedsPad clocks over 30 million views on Likee

Likee, the pioneering short video platform by Singapore-based BIGO Technology Pte Ltd, has joined hands with leading feminine hygiene brand everteen to come to the rescue of women who are deprived of basic necessities such as sanitary pads due to the ongoing lockdown triggered by Covid-19 pandemic in India. The association is aimed at raising funds and increasing awareness about the initiative titled 'She Needs Pad', using Likee's million-strong user base. everteen is aiming to distribute as many as one million free sanitary pads throughout India through this P2P social initiative.

Likee influencers and creators have joined the cause under #SheNeedsPad, wherein they spread and conveyed the message among people about how some women had been deprived of some basic essentials that they require to lead their day-to-day life. They reached out to their followers and informed them as to how they could help lockdown affected females. Some of Likee's most popular influencers, such as Bollywood actress Isha Koppikar, Bold Meera and Sarleen Kaur, among others, became a part of the drive and made appeals through their Likee videos.

A hyperlink has been provided under #SheNeedsPad, which has so far clocked more than 30 million views, to redirect users to the website launched for the purpose. The hyperlink also enables Likee users to make donations towards the cause with utmost ease. All information and steps that Likee creators/influencers need to take to support the initiative has been furnished in detail. The website launched for the purpose is www.sheneedspad.com.

Speaking about the initiative, Abhishek Dutta, Head, Likee India, said, `Several people, including women, have lost their source of income because of the ongoing lockdown. We are glad that through the noble #SheNeedsPad initiative, we got an opportunity to stretch out a helping hand to such women.`

Apart from Likee, everteen's social initiative #SheNeedsPad is also supported by SHEROES, Women's Health Organization and WhatTheHell among others.

Likee, which was launched in India in 2017, has supported several such initiatives. The platform had earlier launched #LikeeDreams, an initiative that helped those individuals and organizations who scripted their success stories by helping others who were underprivileged.
Singham Again Wins the Monday Test with estimated collection of 17-18 Crores on Day 4!

Audiences are rallying behind Singham Again, making it their top choice this week. Following an impressive weekend collection that set box office records, Singham Again shows

Tuesday, November 05, 2024
Audiences Celebrate Diwali with Singham Again as the Film Roars on Weekend!

Rohit Shetty's highly anticipated cop-drama Singham Again has made a thunderous impact at the box office. The film, led by Ajay Devgn, drew massive crowds and raked in impressive

Monday, November 04, 2024
Samantha Ruth Prabhu De-Stresses with Intense Workouts and Explores Rajasthan's Beauty!

Actress Samantha Ruth Prabhu recently showcased her de-stressing ritual with some intense fitness training, proving once again that she's as strong as she is stunning. Taking to Instagram

Monday, November 04, 2024
Kriti Sanon and Rumoured Boyfriend Kabir Bahia Spotted at Mumbai Airport: Details Inside!

Bollywood actress Kriti Sanon, who has been basking in the positive reception of her maiden production Do Patti, was recently spotted at the Mumbai airport on Sunday alongside her

Monday, November 04, 2024
Poojan Chhabra on building a strong connection with co-star Bhuvan Arora on the sets of Amazon MX Player's Fisaddi!

Amazon MX Player, Amazon's free video streaming platform, recently released the bromance drama, Fisaddi. Set in Allahabad University, the series follows the story of two

Monday, November 04, 2024
ADVERTISEMENT
ADVERTISEMENT