Music is known to give wings to one's imagination. Transcending boundaries and languages, music has the potential to bring people closer and spread happiness and amongst them. Especially for kids across age groups, the musical notes of nursery rhymes, jingles and songs take absolutely no time to bring a smile on their face. Today, as the kids brave the testing times by staying at home, Sony YAY! is celebrating this healing power of music on this World Music Day by bringing kids a hope instilling song - Phir Dil Bolega YAY!

Through this special song, the kids' entertainment channel aims to rally the kids, laud their patience and give them a hopeful sneak peek of the playful days that lie ahead. The song showcases an unusual narrative from acknowledging the struggle of kids in the current situation to innovative and fun-filled ways to overcome boredom. The catchy phrase `Dil bolega YAY!` is everything that screams optimism and is a perfect song to uplift everybody's mood across all age groups!

Echoing the same sentiment, popular singers like Aftab Singh, Arvind Vegda, MC Sanna, came together to support the channel in this initiative by creating their own rendition of the song Phir Dil Bolega YAY! which doubled up as a bonus for the young fans of Sony YAY!



Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids' Genre said, `Kids are undoubtedly the centre of everything that we do and its impressive how kids across the country have put such a brave face during the on-going situation. There is nothing better than music to elevate the mood and hence we have created this uplifting song for our little fans to up their morale. There would have been no better day than the World Music Day to launch the same and instil the sense of hope in them for the fun days to come`

Sony YAY! is the first kid offering from Sony Pictures Networks, India. It's vision is to be a part of kids' everyday lives through various endeavours. A channel targeted at kids aged 2 - 14 years, Sony YAY! is here to set new standards and benchmarks in kids' entertainment. The channel's content is unique, fresh and relatable and is produced in India. The channel, within one year, produced 6 original shows which include  Honey Bunny ka Jholmaal - a slapstick comedy with hilarious adventures of an odd team of pets, Paap-O-Meter- a unique laugh-out-loud ghost comedy and KickO and Super Speedo - a tale of a super-kid and his futuristic gadget car who are out to save Sun City and Guru Aur Bhole - a musical comedy, etc. Available in Hindi, Tamil, Telugu, Bangla, Marathi, Malayalam and English. Sony YAY! is the first kids' channel to be available in 7 languages. The channel has entered into licensing and merchandising, making their endearing characters a part of kids' lives wherever they are.