It`s time Juhi Chawla realised that she is past her prime. She should be thankful that sections of the film industry still consider her good enough to play important movie roles.

But Juhi is demanding bound scripts, insisting on playing lead characters and seeking remuneration nearly on par with Madhuri Dixit. Do we need to say that she is asking for too much given the fact that she is no longer a saleable name?Juhi undergoes a strange transformation when she is on the other side of the table and is called upon to negotiate terms for films produced by Dreamz Unlimited, the joint venture firm that she runs with Shah Rukh Khan and Aziz Mirza. She is forever cutting costs, coaxing young actresses to "try out newer challenges" and not worry about their remuneration.

Juhi has been dropped from three of the four films she was signed for. One of them is Vivek Vaswani`s Dil Vil Pyar Vyar, in which she has been replaced with Sonali Bendre. Juhi is understandably not too happy about it. "Sonali is much junior to me and the role demands a mature woman," she says. What were you expecting, Mrs Mehta?