I didn't Go for it because of Ness

I didn't Go for it because of Ness
Monday, April 23, 2007 12:38 IST
By Subhash K Jha, Santa Banta News Network
/> Preity's decision to serve as brand ambassador for an airline has raised some eyebrows.

Since the airline is owned by the Wadias there's naturally some amount of speculation about Preity's participation in the air liner's publicity.

Unfazed as ever she replies, "First of all the airline is run by Ness' brother Jeh. They asked me to be their brand ambassador. Very honestly I did it because I truly think it's a fantastic airline with really low fares. It's an amazingly quality-conscious product and just the product I'd like to endorse."

As for the loose talk about Ness's influence in getting her the campaign Preity shrugs, "Loose talk is best left to die a quick death. We've already shot a campaign. But seriously, I don't think they need my help. Their product is a recommendation in itself."

Preity is quite taken up with the idea of airlines opening their doors to the middleclass. "If we had such low-priced high-quality airlines when I was a child, I'd have been able to see much more of the world. Luckily my father was in the army, so I was able to travel across the country.

Till a few years ago flying was for the rich and business classes. Low-fare airlines has turned the world into an oyster. Thank God for privatization. It revolutionized the telephone sector and now it's doing the same for the airlines."

Preity has flown the airline she's endorsing from Coimbatore to Mumbai. "They've brand new aircrafts. And they're clean."

Preity is currently seen in about six ads. "I still to continue to endorse Cadbury Perk. And the perky image has still not left out. All my endorsements are purely quality-based."
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