Netflix always comes up with some interesting hashtag challenges that help in promoting its web-series and upcoming films. Recently, a new hashtag has been going viral on social media, started by the producer of Netflix's 'Masaba Masaba' #ownyourhotmess challenge. This challenge is all about self-love and appreciating yourself during 2020, which has been a 'messy' year for many people. Among other Bollywood celebrities, Kiara Advani has also given a shout out for the 'Masaba Masaba' challenge on social media.

Kiara Advani shared a selfie on her Instagram story and denoted herself as a hot mess. She further nominates her friends and asks them to share their messy side. She captioned the story, "#OwnYourHotMess #MasabaOnNetflix thanks @ashviniyardi I nominate my girl gang to show me their best hot mess @anujashah24 @sanyalakhani @karinachowgule @chefcharvs @sakshidaga." Check out her story here -


More about Masaba Masaba, it is an upcoming web- series based on the life of Masaba Gupta. Written and directed by Sonam Nair and is produced by Ashvini Yardi's Viniyard Films. It stars Masaba Gupta and her mother, Neena Gupta, who are portraying themselves in the series and it will premiere on Netflix, August 28th, 2020.

On the work front, Kiara Advani was last seen in Netflix's Guilty, which was produced by Karan Johar's Dharma Productions. Kiara's impressive film line-up which includes Raghava Lawrence's 'Laxmmi Bomb' with Akshay Kumar, Vishnuvardhan's 'Shershaah', co-starring rumored boyfriend Sidharth Malhotra, Anees Bazmee's 'Bhool Bhulaiyaa 2', opposite Kartik Aaryan and Abir Sengupta's 'Indoo Ki Jawani'.