Ekta Kapoor's content vision has made ALTBalaji one of the biggest multi-genre content platforms for the Hindi originals

Ekta Kapoor's content vision has made ALTBalaji one of the biggest multi-genre content platforms for the Hindi originals
Tuesday, September 08, 2020 19:31 IST
By Santa Banta News Network
After ruling the world of television and films, Content Czarina Ekta Kapoor ventured into the digital space, applying her content expertise with ALTBalaji, thereby churning out path-breaking shows and ensured that the app became viewers' first choice. Needless to say, the credit for creating a separate successful entertainment vertical goes to the successful producer, having the knack and perfect acumen of audience choices.

Within just three years, ALTBalaji - one of India's leading homegrown OTT platforms, has grown by leaps and bounds and has successfully created benchmarks in understanding the audiences' love for the Hindi originals they offer.

Showcasing a wide variety of content, ALTBalaji has established a niche for itself in the originals space and introduced binge-watching habits amongst mass Indian audiences. It has built a legacy by creating iconic shows as well as equally powerful second and third seasons of shows, including 'Mentalhood', 'Apharan', 'Broken...But Beautiful', 'Kehne Ko Humsafar Hain', 'Karrle Tu Bhi Mohabbat', 'Code M', 'M-O-M: Mission Over Mars', 'The Verdict - State V/S Nanavati', 'Puncchbeat', 'Bose: Dead or Alive', 'The Test Case' and 'Home' among others which have been lauded by the audiences across the globe.

One of the most successful OTT players, ALTBalaji understands the pulse of the Indian audience and perfectly caters to their demand by creating the content they want to consume. Catering to the audience demand, the platform features 64 Indian original web-series enjoyed by all age-groups. Shows like 'Bebaakee', 'Kehne Ko Humsafar Hain 3', 'Baarish' etc. appeal to the mature audience in urban as well as interiors, while shows like 'Bose: Dead or Alive', 'The Test Case' and 'Apharan' are some of the male-oriented dramas. Not to forget shows such as 'Fittrat', 'Broken but Beautiful', 'Mentalhood', and 'Karrle Tu Bhi Mohabbat' appeal to the women masses, whereas shows like 'Puncchbeat' and 'Class of 2020' was a hit amongst the youth.

ALTBalaji also believes in innovating and exploring new genres to keep up with the growing demand of the consumers. The digital platform has also announced shows like 'Bicchoo ka Khel', 'Mumbhai', 'Dr.Donn', 'Dark 7 White', Bang Baang - The Sound of Crimes', etc. and many more exciting originals in the pipeline.
Singham Again Wins the Monday Test with estimated collection of 17-18 Crores on Day 4!

Audiences are rallying behind Singham Again, making it their top choice this week. Following an impressive weekend collection that set box office records, Singham Again shows

Tuesday, November 05, 2024
Audiences Celebrate Diwali with Singham Again as the Film Roars on Weekend!

Rohit Shetty's highly anticipated cop-drama Singham Again has made a thunderous impact at the box office. The film, led by Ajay Devgn, drew massive crowds and raked in impressive

Monday, November 04, 2024
Samantha Ruth Prabhu De-Stresses with Intense Workouts and Explores Rajasthan's Beauty!

Actress Samantha Ruth Prabhu recently showcased her de-stressing ritual with some intense fitness training, proving once again that she's as strong as she is stunning. Taking to Instagram

Monday, November 04, 2024
Kriti Sanon and Rumoured Boyfriend Kabir Bahia Spotted at Mumbai Airport: Details Inside!

Bollywood actress Kriti Sanon, who has been basking in the positive reception of her maiden production Do Patti, was recently spotted at the Mumbai airport on Sunday alongside her

Monday, November 04, 2024
Poojan Chhabra on building a strong connection with co-star Bhuvan Arora on the sets of Amazon MX Player's Fisaddi!

Amazon MX Player, Amazon's free video streaming platform, recently released the bromance drama, Fisaddi. Set in Allahabad University, the series follows the story of two

Monday, November 04, 2024
ADVERTISEMENT
ADVERTISEMENT