Hungama, India's leading digital entertainment company, today launched Beech Raaste Long Drive, a new car racing game created to celebrate Salim Sulaiman's latest single, 'Beech Raaste'. Featuring Ady and Ada, two funky animated characters introduced in the music video of the song, Beech Raaste Long Drive is a fun, engaging game that allows players to participate in different car racing challenges while listening to Salim Sulaiman's hit track. Users can play the game on Hungama Gameszone https://bit.ly/344YuUw, an HTML5 based gaming portal that offers easy and free to play games across various categories like sports, arcade, action, adventure, strategy and puzzle. Vi subscribers can also SMS BEECH to 54646 to play the game.

The game has simple, easy to use controls and an attractive interface that retains the theme of the source music video. It includes different levels with varying degrees of complexities, making it an enjoyable game for players looking for both, short or longer gaming sessions. Armaan Malik and Nikhita Gandhi have sung the original song, Beech Raaste, while Niranjan Iyengar has written the lyrics and Salim Sulaiman have composed and produced it. The song has been released by Salim Sulaiman's newly launched music label, Merchant Records.

Talking about the game, Siddhartha Roy, COO, Hungama Digital Media said, `Casual gaming has emerged as one of the fastest growing gaming segments in the country with over 30% growth in the last year alone. We are glad to work with Salim Sulaiman, two of the most gifted musicians in the country, and convert their musical rendition into an engaging experience for users. We are certain that gamers will appreciate and enjoy the game's simple interface and its engaging theme. At the same time, we are sure that users will take the opportunity to explore Hungama Gameszone and indulge themselves in the other games available on the portal.`

Musical maestros, Salim and Sulaiman Merchant have introduced a unique initiative that promises to transform the music scene in India. Their new record label, Merchant Records, will now give young musicians, talented composers, and upcoming artists a platform to showcase their potential and talent. With years of incredible work behind them, Merchant Records is a step taken by the brothers to give back to the Indian music industry. Their initiative aims to build an open community that flourishes on the back of the talented aspiring musicians in the country.

Sharing his thoughts, Salim Merchant said, `This support is our way of fostering new talent and giving wings to their dreams and the 'freedom' to express themselves to the largest possible audience.`

Adds Sulaiman, `We have come a long way ourselves and with the kind of environment prevailing today, we felt morally bound to give back to our industry. This is the best time to attend to the frustrations of budding artists who are locked up due to the current pandemic.`

To play Beech Raaste Long Drive car racing game on Hungama Gameszone click here - https://bit.ly/344YuUw. Vi users can SMS BEECH to 54646 to play the game. To watch the music video of the song, please visit https://bit.ly/3iHxEXE.

Hungama is a leading digital entertainment company in South Asia. Founded in 1999, Hungama has remained at the forefront of the Internet revolution in India and created exceptional digital experiences by combining entertainment and technology. With the aim to include more consumers under the umbrella of digital entertainment, Hungama has worked towards introducing destinations that make digital content consumption simpler and at the same time, enriching.

Hungama's portfolio covers a wide spectrum of services that have touched over a billion lives in more than 190 countries. These include Hungama Music - one of the most popular music streaming platforms, Hungama Play - the go-to destination for video streaming, Hungama Artist Aloud - a platform for independent artists and Hungama Games - a developer, publisher, distributor and marketer of mobile games. Leveraging its distribution and aggregation strengths, Hungama is also able to work with telecom, DTH, ISP and OEM partners to create unique and engaging entertainment destinations for consumers.

Over the years, Hungama Digital Media has garnered the trust of the investor community and has received investments from Intel Capital, Bessemer Venture Partners, Xiaomi, Rare Enterprises and others.

Headquartered in Mumbai, Hungama also has offices in Delhi NCR, Dubai, Singapore and Dhaka. For more information, please visit www.hungama.org