Alaya F had an instant connect with the audiences with her remarkable performance in her debut movie. Her popularity has grown tremendously since then and this has been a leading factor for big brands who are favouring her. Her mass appeal especially amongst the youth is incredible.

Her one of its kind #AlayaAF series on Instagram is a big hit amongst her fans. Her quirky content and aesthetic Instagram timeline, makes anyone fall for her social media game. Owing to this, brands' have been approaching her for various collaborations and partnerships.

A source shares, `Alaya has fit perfectly amongst the masses especially the youth. Her wit, humour and think out of the box content appeals to the brands and her social media is proof of her numerous brand association. She is building herself and it's incredible to see that.`

From grooving on tunes, to doing photoshoots all by herself for brands, Alaya's experimenting and challenging approach helps her create the best possible content.

Her insta feed is a sheer delight for her fans. Apart from brand promotions, her account also highlights her artistic skills, candid photos, quirky videos, and dance choreographies that she is passionate about.

Before bringing her talent on screen in Jawaani Jaaneman, she was roped in for a big movie deal with leading production house - Pooja Entertainment, proving her promising potential. Be it any of her projects or her social media- she struck the right chords with the audiences. Fans are loving her #AlayaAF series, her approach to keep her fans entertained during the lockdown.

Alaya also interacts with her fans through her captions and in the comment section. Her social media space is a very personalized space and not a make-believe one.

After Jawaani Jaaneman, fans can't wait to see Alaya shine on the big screen yet again.