Users can now ask Alexa on the Amazon India Android app to play their favourite songs from Hungama Music. Aimed at enhancing and enriching the overall shopping experience, the feature will enable shoppers to listen to their favourite music using just voice commands without toggling between different apps. Shoppers will gain access to over 15 million songs in more than 20 Indian and international languages. They can listen to individual tracks or songs from an entire album or even songs featuring particular artists or from specific genres. Users can also ask Alexa to play playlists curated by Hungama Music consisting of songs from composers, singers, actors, occasion-specific trends and themes.

In order to listen to songs from Hungama Music, users need to click on the Alexa tab (microphone icon) on the Amazon India app. Post this, they can use simple voice commands such as `Alexa, play Arijit Singh songs on Hungama Music`, `Alexa, play Genda Phool on Hungama Music`, `Alexa, play Bollywood Top 40 on Hungama Music` and so on to access music from Hungama Music's library.

Speaking about the integration, Siddhartha Roy, COO, Hungama Digital Media said, `Our association with Alexa, Amazon's voice-based assistant, has helped us build a multi-channel presence and offer our users an experience that is both, enriching and convenient. Over the last 18 months, we have witnessed a 2x jump in consumption on Hungama Music through voice commands indicating the technology's increasing adoption. We are thrilled to take our partnership with Amazon Alexa a step further and are certain that shoppers will appreciate the easy availability of their favourite music on the Amazon India app.`

Simply click on the Alexa tab (microphone icon) on the Amazon India Android app and use voice commands to listen to your favourite songs from Hungama Music.

About Hungama Music:

Owned by Hungama Digital Media Entertainment Pvt. Ltd., Hungama Music is one of the leading music streaming apps in the country. Since its launch, Hungama Music has been instrumental in shaping music consumption habits in India, as well as, crafting an enriching experience for music lovers globally. Its multi-genre and freemium library of more than 15 million songs and music videos, entertains listeners in 20+ Indian and international languages. This is in addition to its bouquet of original content, online radio channels and curated playlists.

Guided by its parent company's philosophy of simplifying digital content consumption, Hungama Music has led the way in making music streaming a wholesome experience. It was the first in the region to integrate music videos within its music streaming service, as well as, the first to provide a unique rewards program allowing users to earn points as they go and redeem these for a premium subscription.

Hungama Music has created multiple customer touchpoints and is available across platforms and ecosystems. This includes smart devices, AI-enabled assistants like Alexa, web and apps on Google Playstore, Apple Store and Huawei AppGallery. Hungama's strategic association with Xiaomi also enables the largest smartphone community in India to enjoy Hungama Music on Mi Music.

For more information, please visit www.hungama.org