The much-awaited TIARA Report of IIHB was released on Dussehra day by the Coach of the Indian Team, Ravi Shastri.

The Report with a respondent base of 60,000 in 23 cities, analyses 180 Celebrities over 64 parameters.

Covering 64 attributes across image, personality and human factors, the study has arrived at a score for celebrities called the TIARA ratings. With 69 celebrities from Bollywood including 37 actors and 32 actress, 67 big names from the Television industry with the number of 21 females and 47 males, 37 sports personalities, and 7 powerful couples, TIARA survey released a ranking of several acronyms for Trust, Identify, Attractive, Respect and Appeal.

With most trusted celebrity, Amitabh Bachchan ranked on top with a score of 88.0, after him Akshay Kumar grabbed the second position with 86.8 scores and Deepika on the third spot with 82.8. On the other side, Kapil Sharma and Kajol were scored with the highest score in television trusted personality. Whereas MS Dhoni and Mithali Raj are on the top of Sports personalities and Virat Kohli and Anushka Sharma are the most trusted power couple.

In the most identified personality, Ayushmann Khurrana scored with 88.5 scores, Vicky Khashul with 88.0, Kareena Kapoor Khan with 86.3 scores, Whereas Riteish Deshmukh and Bharti with 68.5 and 60.5 scores grabbed the spot in Television identified personality. In the sports category, Rohit Sharma scored 85.3 and Smriti Mandhana scored 80.4. On the couple list, Deepika and Ranveer became the most identified couple.

Alia Bhatt became the most attractive personality with 90.7 scores, the second and third place was taken by Hrithik Roshan and Katrina Kaif. In the survey of most respected celebrities, Amitabh Bachchan took the first place then Shah Rukh Khan and Deepika Padukone, A.R Rahman placed second, third and fourth place.

On the most appealing personality list, Akshay Kumar scored 93.5 and took the charge of the place. After him Ranveer Singh scored 92.2 Sonu Nigam with 60.0 in the television category, Virat Kohli with 91.8 in the sports category and Ranbir and Alia grabbed the power couple sport with 87.7 scores.

On the other hand, Hardik Pandya took the first place in the most controversial celebrity of India, the cinema spot was taken by Salman Khan with 49.3 scores, after him, Kangana Ranaut joined him with 46.0 scores.

Virat Kohli became the most Trendy personality of India with a 57.8 score and also took the first spot in the most handsome personality and most stylish category. Deepika Padukone became the most beautiful actress in Indian cinema followed by Television actress Divyanka Tripathi with 39.1 scores and Mithaliu Raj with 48.8 scores.

On being the most Rugged personality, Tushar Kalia grabbed the spot with 54.3 scores. In the survey of the most versatile actor, Nawazuddin Siddiqui became everyone's choice with a score of 55.3. Once again Deepika Padukone became the most glamorous with 60.3 scores and Ranbir Kapoor with 44.9 scores became the Heart-throb of India. In the Most Macho Man personality who can take the spot from Akshay Kumar who scored 50.9. Radhika Apte takes the spot in the most seductive category beating Katrina Kaif with a score of 35.9.

Priyanka Chopra became India's most sexy personality with a score of 56.6. Whereas Ajay Devgn took the spot of India's most tough category. Pankaj Tripathi became the most Humorous personality followed by Akshay Kumar. Ranveer Singh takes the charge of most cool personality with 53.6 scores and Amitabh Bachchan became the most prestigious personality. Similarly, Varun Dhawan marks his presence in the most funny personality and MS Dhoni in the most innovative and down to earth personality. Vikrant Massy became the most progressive personality in the survey with 59.0 scores.

Saina Nehwal became the most reliable personality with a score of 69.0, followed by Anil Kapoor with 57.6, Zakir Khan with 59.3 scores in the Television personality and Sachin Tendulkar with 66.3 scores in sports personality and Virat and Anushka Sharma with a score of 55.0 in the category of a powerful couple personality.

The field study for the report was done by Japanese research agency Rakuten covering 60,000 respondents across 23 cities including Mumbai, Delhi, Chennai, Hyderabad, Bengaluru, Kolkata and Ahmedabad. On the survey, Chief Mentor, Dr. Sandeep Goyal said, “Totally, there are over 100 data points that have been used in the analysis. This report, for the first time, provides a DNA analysis of almost every prominent celebrity in the country. More importantly, our proprietary tools allow cross comparisons across celebrities, across attributes, across demographics, across cities, and more."