On International Coming Out Day which was on 11th October 2020, award- winning- singer-songwriter, Shayan Italia released his new music video called Sha La La featuring 21 artists which also boasts of 65 musicians from across the globe. The music video is touted as a profound ballad with a deeply pertinent message of 'Love Without Boundaries'. The song which is bold and showcases celebratory statements of passion and queer confidence has been applauded and loved by the Industry and many came in support of Shayan's passion project. Many B-towners- trade analysts, directors and actors took to their social media platforms to wish congratulate Shayan and share the music video.

Lauding Shayan Italia for Sha La La, Film trade analyst Komal Nahta said, " #ShayanItalia kudos to you for a timely & poignant message on inclusion. #ShaLaLa is real within surreal. A world-class canvas with best of intl. musicians. Like a book is known by its cover, video is known by its promo!"

#ShayanItalia kudos to you for a timely & poignant message on inclusion. #ShaLaLa is real within surreal. A world-class canvas with best of intl. musicians. Like a book is known by its cover, video is known by its promo!Song & video on https://t.co/a85IzYxx6j & the promo here👇 pic.twitter.com/RCK4tPm7mx

— Komal Nahta (@KomalNahta) October 9, 2020

Director Mukesh Chhabra shared, "Love has no boundaries. So speak your heart out. Say what you feel. Embrace this beautiful life. Love needs to be pure, not adulterated. Watch this breathtaking ode called #ShaLaLa on http://shalala.in"

Love has no boundaries. So speak your heart out. Say what you feel. Embrace this beautiful life. Love needs to be pure, not adulterated. Watch this breathtaking ode called #ShaLaLa on https://t.co/dczQsLVpdg #ComingOutDay #LGBTQ #Diversity #Inclusivit @PatelDevansh

— Mukesh Chhabra CSA (@CastingChhabra) October 10, 2020

Sapna Bhavnani wrote, "In times when hatred has eclipsed love, here comes the most symbolic music video with a deeply pertinent message: #LoveWithoutBoundaries - #ShaLaLa is the thought provoking ode to #Love & what better way to celebrate #ComingOutDay",

In times when hatred has eclipsed love, here comes the most symbolic music video with a deeply pertinent message: #LoveWithoutBoundaries - #ShaLaLa is the thought provoking ode to #Love & what better way to celebrate #ComingOutDay
Watch the video here https://t.co/acWKtyT1v1

— 𝕓𝕦𝕞𝕓𝕒𝕚 𝕜𝕚 𝕣𝕒𝕟𝕚 (@sapnabhavnani) October 11, 2020

Writer Director Milap Zaveri shared the video on his Instagram and wrote, "Watch the spellbinding sensual ode to LOVE at www.shalala.in "

View this post on Instagram

#ShaLaLa #LoveWithoutBoundaries #ComingOutDay - Watch the spellbinding sensual ode to LOVE at www.shalala.in @devanshpatel1

A post shared by Milap Zaveri (@milapzaveri) on Oct 11, 2020 at 12:15am PDT

Screenwriter Aseem Arrora tweeted, "LOVE has become endangered. That's why we have #Shalala - Come, lets fall in love #LoveWithoutBoundaries"

LOVE has become endangered. Thats why we have #Shalala - Come, lets fall in love #LoveWithoutBoundaries https://t.co/S49nQIm0IW

— Aseem Arrora (@aseem_arora) October 29, 2020

Jamie Alter shared the song along with a message, "In times when our world is dominated by hate, watch this thought-provoking music video #ShaLaLa ... because love is all we need. Congratulations #ShayanItalia @PatelDevansh #LoveWithoutBoundaries

In times when our world is dominated by hate, watch this thought-provoking music video #ShaLaLa ... because love is all we need. Congratulations #ShayanItalia @PatelDevansh #LoveWithoutBoundarieshttps://t.co/5gegodEU8x

— Jamie Alter (@alter_jamie) October 29, 2020

Check out the reaction tweets here-

Sha La La - The most symbolic music video to come out of India with a deeply pertinent message: LOVE. WITHOUT BOUNDARIES. ⁦@PatelDevansh⁩ - nice one bruv !! https://t.co/rFDcpQ8rYz

— Chandan Roy Sanyal (@IamRoySanyal) October 9, 2020

#LoveWithoutBoundaries in black and white and still looks like a rainbow. #ShaLaLa is a hymn of diversity and inclusivity. Bravo Team #ShayanItalia ComingOutDay. @PatelDevansh mere bhaiii !! 🤗

Watch the promo and the full song at https://t.co/8Fw2ET04zy

— Sharib Hashmi (@sharibhashmi) October 9, 2020

In the end we will all be judged by the courage of our hearts. #ShaLaLa is an ode to LOVE that defines inclusivity and diversity at its best. Watch the heart beat at https://t.co/u5ru9veWzP #LGBTQ #ComingOutDay #LoveWithoutBoundaries

— Nitin Kakkar (@nitinrkakkar) October 11, 2020

Race, gender, religion, sexuality, we are all people and that's it. We're all equal. #ShaLaLa is a stimulating music video. Congratulations Devansh for backing a allusive piece of art by #ShayanItalia. Watch the promo and the full song at https://t.co/aFdAlx5OBh#ComingOutDay

— Vipin Sharma 🇨🇦🎥🇮🇳 (@sharmamatvipin) October 9, 2020

In times when hatred has eclipsed love, here comes the most symbolic music video with a deeply pertinent message: #LoveWithoutBoundaries - #ShaLaLa is the thought provoking ode to #Love & what better way to celebrate #ComingOutDay
Watch the video here https://t.co/ZVbaBRmByu

— Mayur Puri / मयूर पुरी (@mayurpuri) October 9, 2020

The underlying message conveyed through the music video is that of inclusion and an appeal to the human race to end 'hate. Shayan through his humble effort depicts inclusion and the supreme human emotion of love that can't be defined within the confines of societal boundaries, but it is only LOVE that truly binds us together, especially in these trying times. The video is directed by Muni Agarwal while it is conceptualised by both Muni Agarwal and Shayan Italia.