Amid the Coronavirus pandemic, several filmmakers take the OTT route for their film release. Among them, Coolie No 1 is also one of those films, which feel better to release on the digital platform, even Amazon Prime announced the Christmas release for the same. But it has been speculated that the filmmakers have decided to release the film on the OTT platform and cinema halls simeotaneously. According to the reports, "the stakeholders of the film Amazon Prime, David Dhawan and producer Vashu Bhagnani are in talks with single-screen theatres to explore the possibility of a hybrid release.

A source close to the film, told a leading media portal, "The single-screen owners feel that there is no better film than a comedy like Coolie No. 1 to release in cinema halls and get the audiences back in big numbers. While the multiplex associations have put their foot down, the single screen associations are more than happy to screen the film at their property considering the fact that their audience does not have access to the OTT platforms."

Earlier it was stated that Amazon Prime Video is demanding an exclusive screening of Coolie No 1 for their internal content team. As with Coolie No 1, the streaming service is looking to earn revenue, a spike in the subscriptions too. The reason behind Amazon screening decision is Laxmii's digital performance as the film didn't earn much subscribers for Disney+Hotstar and failed on the viewers' expectations too.

Coolie No. 1 is a comedy film directed by David Dhawan and produced by Vashu Bhagnani. A remake of the 1995 film of the same name, the film stars Varun Dhawan and Sara Ali Khan, with Paresh Rawal in a supporting role. The film was set to be theatrically released in India on May 1st, 2020 but was postponed due to the COVID-19 pandemic. It was later rescheduled to release during Christmas on Amazon Prime.