According to an Indian portal, it has now affected director Karan Johar. The 35-year-old director and talk show host is caught between the rest of Bollywood and Amitabh Bachchan.
It has been nearly two months since his son Abhishek married Aishwarya Rai in a grand wedding, but Amitabh's decision to leave out a large number of Bollywood's denizens from the nuptial guest list is still stinging for some.
When Karan announced that he is casting Aishwarya and Abhishek in his new project - the duo is now considered to be a box-office goldmine - his good friend and frequent collaborator, Shah Rukh Khan said he wouldn't participate in the film.
The 42-year-old actor has worked on most of Karan's films under the latter's company, Dharma Productions.
That decision could also be attributed to the simmering rivalry between Shah Rukh and the 64-year-old Amitabh. There are also actors who don't want to work the newly weds for fear of being overshadowed by them.
Meanwhile, a national newspaper reported that Saif Ali Khan, who had apparently agreed to work with Aishwarya and Abhishek in the venture, has pulled out.
While his busy schedule was the official reason, the Indian media speculated that the 36-year-old actor might have been afraid of having his star diminished by the couple.
The newspaper cited an unnamed source who said, "The dates could have been adjusted. But (Saif) decided to let go."