Salman Khan who plays the protagonist in 'the Hollywood film with the feel of a Bollywood musical' was there for the formal release do along with producers, Adlabs film production CEO Praveen Nischol and the film's director Williard Caroll, of 'Playing By Hearts' fame.
A two minute theatrical trailer of the movie was shown followed by the screening of clippings of the three songs from the film to an encouraging response.
"After the music release at IIFA, the team goes to London for the UK press interviews with Salman Khan", informed Nischol.
The film which is due for worldwide release on 27 July 2007 stars American beauty Ali Larter as the lead actress opposite Salman Khan, Kiran Joneja, Vikas Bhalla, Simone Singh, Suchitra Pillai and Nandana Sen.