India's largest homegrown OTT player, ALTBalaji, recently announced its association with three big brands for their recently released high school drama, PuncchBeat season 2. The carefully chosen brands that have been associated, fit perfectly with the show's narrative, which showcases good looks, aspiration and drama.

The brands who have tied up for the association include Ferns and Petals as official gifting partners who have signed in for a co-branded digital association and are also giving a 20% discount coupon to the subscribers of ALTBalaji on their next billing. Ixigo: India's largest online travel portal has come on-board as the travel partner and is allowing a 20% off for ALTBalaji subscribers. Last but not the least, fitness app Growfitter, the fitness partners for the show are giving a free one month Growfitter Premium Subscription for the audience who have watched the first episode on the very first day.

Commenting on these multiple partnerships, Divya Dixit, SVP -Revenue & Marketing at ALTBalaji, says, `We have always tied up with brands which envision the pop culture just like we do and also attract the youth of the country. Our popular youth show Puncchbeat has been liked by the youth of this country and tying up with youth popular brands enhances our reach even more. This strategic alliance shall help us mutually benefit from each other's target base and communicate the message to our audience. With a common goal of reaching out to the masses, this will help us both expand our footprints as well as engage with the electrifying Bharat consumers".

ALTBalaji's high-school youth drama Puncch Beat released in 2019 and picked up amongst the youth. With the main focus on who will win the final battle between Priyank Sharma and Siddharth Sharma. ALTBalaji recently launched the second instalment of the show. The series targeting millennials and their angst are ticking all the right boxes, whether romance, drama, glamorous parties and power-packed performances.

ALTBalaji's content bouquet includes premium, disruptive content and original series across genres. With originality, courage, and relentlessness at its core, ALT stands out for being avant-garde, non-conformist, inclusive, effervescent, and has something for every individual. With a vast library of 84 originals across genres that cater to all kinds of audiences, the shows at ALTBalaji are a mix of thriller, crime, drama, romance, youth drama, horror, comedy, amongst others.