From unique innovative billboards to virtual interactions with fans, local heroes and press, Farhan Akhtar, Mrunal Thakur and Rakeysh Omprakash Mehra have taken the world by storm in a first-of-its-kind virtual and on-ground activation

Presented by Amazon Prime Video in association with Excel Entertainment and ROMP Pictures. Toofaan is produced by Ritesh Sidhwani, Farhan Akthar and Rakeysh Omprakash Mehra

The film stars Farhan Akhtar, alongside Mrunal Thakur, Paresh Rawal, Supriya Pathak Shah and Hussain Dalal in pivotal roles and is directed by Rakeysh Omprakash Mehra

Prime members in India and across 240 countries and territories can stream Toofaan exclusively on Amazon Prime Video starting July 16, 2021

Toofaan to be the first film to simultaneously premiere on Amazon Prime Video in Hindi and English

Amazon Prime offers an incredible value with unlimited streaming of the latest and exclusive movies, TV shows, stand-up comedy, Amazon Originals, ad-free music listening through Amazon Prime Music, free fast delivery on India's largest selection of products, early access to top deals, unlimited reading with Prime Reading and mobile gaming content with Prime Gaming, all available for an annual membership of Rs. 999. Customers can also watch Toofaan by subscribing to Prime Video Mobile Edition. Prime Video Mobile Edition is a single-user, mobile-only plan currently available for Airtel Pre-Paid customers.

India, July 14, 2021: After setting expectations soaring with the critically acclaimed powerful trailer and soundtrack the team of Toofaan is all set to amp-up the ante with a unique global takeover. With a first-of-its-kind multi-city tour for any Indian movie, the cast and crew of the movie virtually visit and interact with press, fans and local heroes from each of the cities in celebration of the spirit of Toofaan. Ahead of the movie's global Hindi and English premiere across 240 countries and territories, Farhan Akhtar, Mrunal Thakur, Paresh Rawal, Rakeysh Omprakash Mehra along with Ritesh Sidhwani interacted with fans, local heroes and press in Ahmedabad, Vadodara, Surat, Chandigarh, Ludhiana, Indore, Jaipur, Bangalore, Chennai, Hyderabad, Kolkata, Nagpur, Pune, Dubai, Abu Dhabi, Sharjah, London and New York.

These local champions include Manna Patel -an Indian backstroke swimmer from Ahmedabad, Gujarat who has made waves in the sport and is all set to represent the country at the upcoming Tokyo Olympics in the 100m backstroke; Arshi Khanam - a feisty pugilist from Jodhpur who's India's top-ranked boxer; professional boxer and coach Asad Asif Khan from Kolkata, Gaganpreet Sharma - professional boxer from Chandigarh; boxer Manju Bamboriya from Ujjain; V. Devarajan - Indian boxer and an Olympian won the bronze medal in the 1994 World Boxing Championship in Bangkok from Tamil Nadu and Sharath Gaikwad - a paralympic swimmer from Bengaluru who broke the unbeatable 28-year record at Incheon Asian. Along with them visiting the city virtually, the Toofan storm will hit multiple cities through several innovative out-of-home billboards. This includes innovative hoardings of Farhan as Toofaan; placed across prominent locations in Mumbai, Noida, Lucknow, Kolkata, Pune, and Ahmedabad as well as a digital billboard that literally packs a punch, unveiling the release date is also set up at Times Square, in the heart of New York City. Global domination indeed!

Exhilarated ahead of the world premiere, the actor cum producer Farhan Akhtar said, `Toofaan is an extremely special film for us, one that will touch people's hearts. There's something in it for everyone and we hope that people across the globe will connect with the message of the film. Can't wait for you all to watch it.`

Watch his excitement here -

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A post shared by Farhan Akhtar (@faroutakhtar)

Presented by Amazon Prime Video in association with Excel Entertainment and ROMP Pictures, Toofaan is an inspiring sports drama produced by Ritesh Sidhwani, Rakeysh Omprakash Mehra and Farhan Akhtar. The film features an all-star cast, led by Farhan Akhtar in the lead role along with Mrunal Thakur, Paresh Rawal, Supriya Pathak Kapur, Hussain Dalal, Dr. Mohan Agashe, Darshan Kumaar and Vijay Raaz. Directed by Rakeysh Omprakash Mehra, the film's high-octane trailer takes us through the journey of a local goon, Ajju Bhai becoming a professional boxer, Aziz Ali. Toofaan is a tale of hope, faith and inner strength fuelled by passion and perseverance