Now SRK to sell men's fairness cream

Now SRK to sell men's fairness cream
Monday, June 18, 2007 12:40 IST
By Santa Banta News Network
The Emami Group has roped in actor Shahrukh Khan as brand ambassador for its fairness cream for men -- 'Emami Fair and Handsome' -- to increase its foothold in the fast-growing segment.

The Rs 1,500-crore personal care and health care group has signed Khan for two years to endorse the product in the country, an Emami release said.

Khan has been associated with the company and already represents brands like Himani Navratna Oil and Himani Sona Chandi Chyawanprash.

"Emami Fair and Handsome has been a star brand in our portfolio and hence we thought of associating Shahrukh's brand image with our own Emami Fair and Handsome," Emami Group Director Mohan Goenka said, adding the company has extensive plans to promote this new association across all media.

On being signed as the brand ambassador of the fairness cream, Khan said: "I share a long and fruitful association with the Emami Group and this is yet another step toward strengthening my faith in them and their products".
Marvel's Unexpected Team-up is here! Thunderbolts Tickets open now!

This isn’t just another chapter; it’s the beginning of a whole new era. With fresh alliances, unforeseen twists, and

Saturday, April 26, 2025
Kull - The Legacy Of The Raisingghs Trailer: One Family, One Curse, Too Many Secrets!

This summer, enter a realm where loyalty is fragile, secrets simmer beneath the surface, and blood

Saturday, April 26, 2025
Wamiqa Gabbi Radiates Emotion Ahead of 'Bhool Chuk Maaf' Release!

As anticipation builds for the release of Bhool Chuk Maaf, actress Wamiqa Gabbi has captured hearts on social

Saturday, April 26, 2025
Veer Pahariya Melts Hearts with Adorable Gym Session Featuring His Pet Dog!

Bollywood’s newest action sensation, Veer Pahariya, recently gave fans a heartwarming glimpse into his

Saturday, April 26, 2025
Saif Ali Khan says he hated himself on the first day of shooting Jewel Thief: The Heist Begins in IMDb exclusive!

Jewel Thief- The Heist Begins, the action heist thriller starring Saif Ali Khan, Jaideep Ahlawat, Kunal Kapoor

Saturday, April 26, 2025
ADVERTISEMENT
ADVERTISEMENT