The global pandemic has created havoc all across the world leading to the closure of small businesses and affecting the livelihood of many. Amid such harsh situations, Filmmaker and philanthropist Vivek Ranjan Agnihotri started an initiative to promote a slew of small businesses that are facing the wrath of COVID-19, and highlight the micro business on his social media.

The Kashmir Files director took to Twitter and wrote, `I will be promoting Indian small businesses on my Instagram soon along with like-minded celebs and populate platforms. If you want your products to reach a large base of consumers please DM me on my Instagram. This is our initiative to help local enterprises."

When asked about the initiative, director Agnihotri said, " I researched and found out that after the lockdowns, Big Tech and large companies became richer by billions of dollars while small, local enterprises are on the verge of shutting down. It seems nobody cares for them whereas India's future lies in MSME and local enterprise. I can't fund them but at least I can use my huge reach and influence to help create awareness about them so that they can at least survive"

I will be promoting Indian small businesses on my Instagram soon along with like-minded celebs and populate platforms. If you want your products to reach a large base of consumers please DM me on my Instagram (not here).

This is our initiative to help local enterprises.

— Vivek Ranjan Agnihotri (@vivekagnihotri) July 21, 2021

On the work front, Vivek Ranjan Agnihotri's next directorial feature is titled 'The Kashmir Files. He had finished the shooting with actors Anupam Kher, Pallavi Joshi, and Mithun Chakraborty for the film.