Last week, ZEE5, India's largest homegrown OTT platform, confirmed that the most iconic daily soap in the history of Indian TV, Pavitra Rishta will come back in a brand-new slick avatar titled as `Pavitra Rishta...it's never too late`. Fans of the show were thrilled to know that Archana and Manav, the quintessential couple which became household names, are coming back into their lives.  

While the fans were still digesting this announcement, the makers have added another reason to celebrate by unveiling the logo of the `Pavitra Rishta...it's never too late`. True to the theme of the series, the logo has all the elements of love and will make the fans smile wide and wait in anticipation for the premiere date. While Ankita Lokhande will return as Archana, Shaheer Sheikh will be seen portraying Manav's character.  

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Actor turned producer Bhairavi Raichura's 24 Frames Production will helm the digital series which will be exclusively available on ZEE5 for 55 days following which, it will also be available on ALTBalaji. Directed by Nandita Mehra, written by Nikita Dhond, Gautam Hegde and Ritu Bhatia, the production of the digital series has commenced.