Shemaroo Umang, one of India's leading Hindi General Entertainment Channel, and Balaji Telefilms, the pioneering force in Indian television, proudly announce their collaboration for the highly anticipated new show, 'Chaahenge Tumhe Itnaa.' The show will highlight the journey of Aashi and unique perspective of the father-in-law's character, breaking away from traditional portrayals that often depict him as strict or uninvolved, especially concerning the daughter-in-law. The show features Swati Sharma and Bharat Ahlawat in the lead roles. 'Chaahenge Tumhe Itnaa' is set to go on air starting 20th February, 2024 every Monday to Saturday at 9:00 PM."

Crafted under the creative vision and expertise of Ektaa Kapoor, hailed as the queen of Indian Television, 'Chaahenge Tumhe Itnaa' delves into the intricacies of relationships and the unique bond shared between Aashi and her father-in-law, who serves as a guiding light and fatherly figure in her life. The narrative revolves around the life of Aashi, portrayed by Swati Sharma, who is married at a young age but loses her husband under unforeseen circumstances. Taken under the wing of her father-in-law, played by Abhay Bhargava, Aashi embarks on a journey of education and growth, where she meets Siddharth, played by Bharat Ahlawat. The show's narrative beautifully illustrates Aashi's selfless devotion to her family and her commitment to nurturing her relationships, even at the expense of her own desires.

Speaking about the show, producer Ektaa Kapoor of Balaji Telefilms said, `In each project, my goal is to share stories that connect with the audience. 'Chaahenge Tumhe Itnaa' holds a special place in my heart as it delves into the unique dynamics of a father-in-law and daughter-in-law relationship. In this show, we have showcased the father-in-law figure from a distinctive angle. The story narrates the tale of a father-in-law who steps into the role of a father, recognizing the potential in his daughter-in-law and going the extra mile to support her aspirations. As the audience embarks on Aashi's journey, they will witness the depth of her character and the challenges she faces in prioritizing her loved ones amidst life's complexities. Every character in the show has a strong role to play and I have no doubt that the audience will warmly accept this story which will be breaking societal norms."

Swati Sharma, playing the character of Aashi in 'Chaahenge Tumhe Itnaa shares her excitement, stating, `When the concept of 'Chaahenge Tumhe Itnaa' was narrated to me, I was immediately drawn to the character of Aashi and a fresh perspective on the daughter-in-law and father-in-law bond. Aashi embodies the quintessential values of love, sacrifice, and familial bonds, who prioritizes her loved ones over her own desires. Playing this character has allowed me to explore various facet of my own personality. I hope that Aashi's character resonates with the audience throughout her journey.`

Bharat Ahlawat, portraying the pivotal character of Siddharth in the show, says, `Playing Sid in 'Chaahenge Tumhe Itnaa' is an incredible experience. It is a multi-layered role that's every actor's dream. Sid is not just a character; he represents the emotional conflicts that many face in relationships. The story beautifully explores the dynamics of love, loyalty, choices and sacrifices, making it a must-watch for everyone."

Produced by Ektaa Kapoor under the banner of Balaji Telefilms, 'Chaahenge Tumhe Itnaa' is a captivating family drama that along with Swati Sharma, Bharat Ahlawat features talented artists like Abhay Bhargav, Khyati Keswani, Kishan Bhan, Sangeeta Adhikari, Aishwarya Aher, Kajal Chauhan, Veronica Talreja, among others portraying significant roles in the storyline.

Get ready for Aashi's enthralling journey with 'Chaahenge Tumhe Itnaa,' arriving on 20th February 2024, every Monday to Saturday at 9:00 pm only on Shemaroo Umang.