Ahead of the monumental second season of the WPL, the UP Warriorz, who are owned by Capri Sports, have announced a big partnership with Kay Beauty, India's first (and also the largest) celebrity beauty brand founded by Katrina Kaif in partnership with Nykaa.

Kay Beauty will feature on the front of the UP Warriorz team jersey. Both teams in the collaboration place high importance on women empowerment and health and fitness, all of which culminates towards instilling confidence in women across the country.

While the UP Warriorz, who are well on the way to becoming the game-changers, in terms of opening doors for women from all walks of life, to play an important and impactful part in the sporting ecosystem in India, Kay's vision for the brand was to start a make-up line that would be for all age groups, genders and skin tones. High on the collaboration's agenda, is to be able to shine the spotlight on the various vehicles that help empower women through sport, with a keen eye on facilitating more for the Indian sporting ecosystem.

The UP Warriorz's, who finished third in the inaugural season of the WPL in 2023, are captained once again by the dynamic Alyssa Healy, and will open their campaign in the second year against the Royal Challengers Bangalore, on 24th February, at the M Chinnaswamy Stadium.

Jinisha Sharma, Director at Capri Sports, conveyed her enthusiasm for the new alliance, remarking, "Bringing Kay Beauty into the fold with the UP Warriorz signifies more than a partnership; it's a fusion of shared values. Kay Beauty's commitment to acceptance and boosting self-confidence mirrors our ethos at the UP Warriorz, where we celebrate diversity and encourage individuals to embrace their unique strengths. This synergy amplifies our mission to not only elevate women's participation in sports but also to nurture an environment where every athlete feels empowered to be their best self. We are optimistic about the profound and lasting influence this collaboration will have, as we collectively navigate challenges and champion a new era for women in sports, grounded in inclusivity and resilience."

Speaking of the association, Katrina Kaif, Co-Founder, Kay Beauty said `The UP Warriorz are a delightfully energetic side representing the very heartland of India. They have lots of ambition, drive, ability, and a whole host of champions, and we are elated to be joining hands with this dynamic team. At Kay Beauty, we believe it is important for us to help push the conversations around women empowerment, and sport at the highest level is one of the most impactful ways of doing so. We are cheering for the UP Warriorz and hope to be associated with them for a long time to come.`

About Capri Sports
Capri Sports is part of Capri Global Holding's portfolio and its interest varies across sectors through its subsidiary companies. Key ventures of the Group are Non-Banking Financial Company (NBFC), Housing Finance Company (HFC), and Sports Venture (Owner of franchisees in UAE ILT20 League, Women's Premier League, Kho Kho League and Pro-Kabaddi League). The Group Company, Capri Global Capital Limited (CGCL) is a diversified Non-Banking Financial Company (NBFC) listed on the Bombay Stock Exchange (BSE) and National Stock Exchange (NSE) and is part of the NIFTY Small cap 250 Index. The Company operates in high-growth segments such as MSME Loans, Affordable Housing Finance, Gold Loan, and Construction Finance. The Company also acts as a corporate distributor for car loan products of six leading commercial banks. CGCL offers its loan products to the unbanked and underserved masses across Northern and Western geographies of the country, through its strong network of 700+ branches spread across 12 States and Union Territories.

About UP Warriorz
UP Warriorz is a premier women's cricket team committed to promoting women's sports and empowering female athletes. Through various initiatives and collaborations, UP Warriorz aims to inspire young women to pursue their passion for sports and achieve excellence both on and off the field.

About Kay Beauty
Founded in 2019, Kay Beauty is a partnership between one of India's leading actors, Katrina Kaif, and the beauty retail giant Nykaa, creating a bridge between high glamour and skincare. Kay Beauty products are enriched with skin-loving ingredients that have been hand-picked personally by Katrina to care for you, thus built on the principle of #MakeupThatKares. The range truly defines the premium category through its packaging and the finest quality formulations. Besides being true to the global trend of #MakeupOnTheGo, the products are high on performance. Kay Beauty is now almost at an annualized GMV run rate of INR 1.5 Billion. Kay Beauty is loved across the country right from key metro cities, to tier 2 and tier 3 markets, allowing us to fulfil order demand from 1,600 cities+ pan India. The brand has also expanded its presence in the offline market, retailing across 300 offline stores across the country. The brand is exclusively available on the Nykaa website and app, and at all Nykaa stores across India.