Shah Rukh Khan and Sanya Malhotra Join Forces for This New Venture!

Shah Rukh Khan and Sanya Malhotra Join Forces for This New Venture!
Friday, March 29, 2024 10:35 IST
By Santa Banta News Network
Joy Personal Care, the Indian home-grown personal care brand, under the aegis of RSH Global, has unveiled a new campaign highlighting its iconic product Joy Lemon Facewash featuring Shah Rukh Khan and leading actress Sanya Malhotra. Joy Lemon Facewash is one of the leading products that rejuvenates the skin with Active Fruit Boosters. Infused with crushed fruity lemon milli globules, this facewash clears impurities, making it ideal for skincare routine.

The quirky romantic film featuring Shah Rukh Khan and Sanya Malhotra communicates about 'Day and Night' usage of the product capturing Joy's promise to care for skin round the clock. The film further highlights Joy Lemon Face Wash, packed with its fresh lemon scent and skin-friendly ingredients, as the perfect skincare buddy.

Sunil Agarwal, Founder and Chairman of Joy Personal Care (RSH Global), expressed, "Joy Lemon Face Wash is one of our flagship products from our portfolio. The products is tailored specifically to suit the tropical climate of India. Designed to combat the challenges posed by sultry summers, where excess sweat often leads to clogged pores and breakouts, this nature-based formulation offers a balanced solution and addresses common skincare concerns without causing dryness. With Shah Rukh Khan lending his influential voice to our campaign alongside Sanya Malhotra, we aim to effectively convey this message to a wide audience, emphasizing the product's efficacy and relevance in everyday skincare.`

Poulomi Roy, Chief Marketing Officer at Joy Personal Care (RSH Global), further commented, "There is a science-backed research indicating, that like most organs, skin undergoes optimal rejuvenation when asleep, thus making pre-bed time face cleansing crucial for a glowing skin the next day. In India, we have observed that usually washing face is done either upon returning home or during bath. Leveraging this analysis and scientific evidences on skin rejuvenation, we introduced the 'last wash' concept in 2021 and have consistently promoted since. Our aim is to inculcate a habit among people of washing face before going to bed. This approach encourages face wash usage more than once a day. Our latest campaign builds upon the foundation of our 'last wash' concept, further enhancing consumers' skincare routines."

Commenting on the association, Shah Rukh Khan said, `I am delighted to partner with Joy Personal Care as the brand ambassador of the facewash category. It's a progressive brand, with a refreshing approach that shuns unrealistic beauty ideals and prioritizes inclusivity in its thoughtfully crafted campaigns. I'm eager to embark on this exciting journey with them."

Sanya Malhotra said, `Collaborating with Mr Shah Rukh Khan and representing Joy Personal Care as a brand ambassador with him is such a great experience for me. It's been an absolute honour and, as always, it's been so exciting to shoot with Mr Khan!

Joy Personal Care focuses on maintaining natural beauty and not promoting unrealistic beauty standards. Our skin deserves additional attention and nourishment at the beginning and end of even the most demanding days. Packed with natural elements, Joy Lemon Face Wash effectively eliminates impurities, unlocking your skin's journey to health and happiness.`
Singham Again Continues to Roar at the Box Office on Day 5!

The latest addition to the "Singham" franchise, Singham Again, continues to dominate the Indian box office, drawing enthusiastic crowds to theaters nationwide. With a remarkable

Thursday, November 07, 2024
Bhumi Pednekar's Serene Goa Getaway: Glimpses from Her 'Last Few Nights'!

Actress Bhumi Pednekar recently delighted her fans by sharing glimpses from her magical getaway in Goa, where she spent her "last few nights" savoring the beauty of the tropical

Thursday, November 07, 2024
Parineeti Chopra Launches Her YouTube Channel to Give Fans a Closer Look into Her Life!

Bollywood actress Parineeti Chopra, known for her roles in films like Amar Singh Chamkila, has officially launched her own YouTube channel, offering fans an exciting new way to

Thursday, November 07, 2024
Get ready to experience the story of unabashed love and revenge in 'Thukra Ke Mera Pyaar'!

An epic saga of unrequited love and longing, intertwined with betrayal and revenge, is ready to redefine the romance genre in Disney Plus Hotstar's Thukra Ke Mera Pyaar. This

Thursday, November 07, 2024
Poojan Chhabra gets candid about bringing the character of Vimal to life in Amazon MX Player's Fisaddi!

Amazon MX Player, Amazon's free video streaming service, recently released Fisaddi, a bromantic dramedy that dives into the complex lives of two brothers, Goldie and Vimal. The close

Thursday, November 07, 2024
ADVERTISEMENT
ADVERTISEMENT