Etude, a leading Korean beauty brand known for its trendy and colorful aesthetics, announces actress Palak Tiwari as its first-ever Brand Ambassador in India.

For years, Etude has captivated beauty enthusiasts around the world with its innovative and playful approach to cosmetics. Their extensive range of makeup and skincare products goes beyond functionality, offering a delightful fusion of cutting-edge technology and eye-catching packaging. From intensely pigmented lip tints in a spectrum of shades to skin-perfecting cushion foundations, Etude empowers consumers to explore their creativity and express their unique personalities through their beauty choices.

Etude understands the demands of modern life, which is why their Fixing Tints are a perfect companion for those with on-the-go lifestyles. These innovative lip stains boast exceptional staying power, being both transfer-proof and smudge-proof. Despite their staying power, they deliver bold, vibrant colors with a comfortable, lightweight feel. Available in a diverse range of trendy shades, there's a perfect Fixing Tint to complement any look, from a classic red to a whimsical lavender.

For those seeking a long-lasting lip stain that combines bold color with a touch of hydration, the Etude Glow Fixing Tint is a dream come true. This innovative formula offers a buildable range of colors, allowing for customization of intensity. The comfortable, glossy finish keeps lips nourished and beautiful throughout the day.

The Etude Dear Darling Water Tint is a multi-use hero that has captured the hearts of many makeup enthusiasts. This versatile tint can be used on both lips and cheeks, offering a lightweight, water-like texture that feels refreshing and non-sticky. The buildable formula allows for effortless creation of various looks, from a subtle hint of color for a natural flush to a bolder pop for a statement look. With a delightful range of shades like cherry, strawberry, and orange, this tint caters to a variety of preferences.

Palak, a rising star in the Indian entertainment industry, brings her charm, grace, and magnetic presence to the forefront, embodying Etude's spirit of empowerment and individuality. It's like turning to a new page in a storybook. Etude is ready to start something fresh and exciting with Palak on board.

"I'm thrilled to become a brand ambassador for Etude. Being part of a brand that empowers people to embrace their uniqueness is incredibly exciting, and I can't wait to embark on this journey with Etude. I absolutely adore Etude's Water Tints & Fixing Tints! They're my go-to because of their versatility. Not only do they add a pop of color to my lips, but I also love using them as blush and even eyeshadow for a coordinated look." - Palak Tiwari

"Etude is doing exceptionally well in the Indian market. Etude, a popular K-beauty brand, particularly resonates with Gen Z due to its youthful, vibrant, and cute packaging. Welcoming Palak Tiwari as Etude's Brand Ambassador reflects our commitment to connecting with our target audience. Palak's youthful energy and relatable persona make her a perfect fit for representing Etude's Gen Z-centric image in India. We believe her endorsement will further enhance the brand's appeal and visibility among Indian consumers, especially the younger demographic." - Paul Lee, Managing Director and Country Head of Amorepacific India

Etude's decision to choose an Indian Brand Ambassador reflects our commitment to connecting with the diverse Indian consumer base. We are incredibly excited to have Palak Tiwari join the Etude family as our brand ambassador in India. We can't wait to see Palak Tiwari bring Etude's fun and creative spirit to life. " - Mini Sood Banerjee Marketing Head & Assistant Director at Amorepacific India

''Palak's endorsement can help Etude penetrate new demographics and increase brand awareness among Indian consumers. We believe she will inspire our customers to explore and express their unique beauty."- said Joel Ju Hyeon Park Brand Manager at Etude India.

Etude offers a diverse collection of makeup and skincare products, encouraging creativity and individuality in makeup expression. The brand is widely available on popular e-commerce websites such as Nykaa, Tira, Amazon, Myntra, Maccaron and Boddess.