Mukta Arts announces an open offer of Rs One Crore to a screenwriter who can bring forth a complete, bound script and, on the first hearing by the Mukta Arts selection committee, is acquired by them.

This is just a glimpse of the future of good writers in the impending times of the Indian Entertainment Industry.

"If we say that we are perpetually on the lookout for good scripts then why can't we put our money where our mouth is and pay one crore for a brilliant script – which according to me is a fair price especially when we are going to spend 25 to 50 crores to produce the film." says Subhash Ghai, filmmaker and chairman of Mukta Arts Ltd and Whistling Woods International.

Whistling Woods International Film and Television Institute, promoted by Mukta Arts, has extended scholarships and special loans to promising applicants for the screenwriting program.

"Screenwriting is going to be the highest paid profession in media in the very near future. Hence NOW is the appropriate time for the youth of today to understand the importance of this profession and consider it seriously. The writer is the real creator of media – be it Films, TV or Animation." he adds.