Says Ekta, "We've just got a confirmation letter. It's going to be the biggest reality show ever in the country. I can't give out more details right now. But it's like nothing that has been done so far. I've waited so long to do a reality show. Sanjay Gupta and I wanted to get it right before getting it on the road."
The Ekta-Gupta Balajee reality show starts in January 2008.
One of Ekta's old serials Kya Haadsa Kya Haqueeqat is resuming on Sony. "But to me the big Sony event at the moment is Khwahish. The soap that we produced in Dubai for the Middle Eastern market. We shot it on neutral land since we didn't want any legal or political repercussions.
It's already been aired in Pakistan. So far our shows were being shown illegally in Pakistan. Our Kasauti Zindagi Kay is huge in Pakistan. Now we've given them the first official Balajee soap. And they love it"
The Pakistanis are really keen to meet Ekta. And she's planning a trip to Karachi and Lahore very soon. "My creative director Nivedita Basu had gone to Pakistan. And she got a very warm welcome.
We held a talent hunt for Khwahish in Pakistan. The principal male lead is from Pakistan. And now Khwahish will start to air on Sony in a fortnight."
Ekta's latest alliance with Star for the daily soap Kasturi is a big success.
"It's mom's favourite and therefore my favourite," smiles Ekta. "We've made sure it's got some worthwhile talent. We got the Punjabi stage and film actress Sheeba Chadha to play one of the leads.
She didn't want to do television. But we made it worth her while. See how classy she is! My Kasturi hero and heroine played supporting roles in other Balajee roles. I was discouraged from taking them on.
But I'm willing to take on new talent even if I see potential in a chapraasi at Balajee...In that sense I'm very much like Ram Gopal Varma." Ekta Kapoor rubbishes all rumours that her large-screen gangster satire C Company is a take-off on Ram Gopal Varma.
"C Company has nothing to do with Ramu. I love his cinema. And I tried to pay a homage to Bhoot in Vastu Shastra. C Company has no spoof on Ramu's cinema. In fact it will do a take-off on our company Balajee Telefilms."