Amazon MX Player, Amazon's free video streaming service, released its latest romantic drama, Ishq In The Air, and fans are already swooning over the show's heartwarming story of chance encounters and sweet romance. Set against the backdrop of two contrasting cities'Indore and Mumbai'the series takes viewers on an emotional journey where two opposing worlds collide. The lead cast of Ishq In The Air, Shantanu Maheshwari and Medha Rana, recently took the city of Indore by storm with their vibrant presence and exciting activities, creating buzz around the series.

Kicking off the visit, the cast greeted the onlookers at Mumbai and Indore airports with a double treat: the city's famous Farsaan and spontaneous Polaroid sessions, complete with Bhujia packets to savour the Indori Zaika! Following this, they participated in a press conference, sharing their experiences filming the series, and engaged in one-on-one interviews with local media outlets. But the fun didn't stop there. The duo also took part in activities with influencers while shooting fun videos before heading to the iconic Sarafa Bazaar, Indore's bustling night street-food hub, where the actors indulged in the best of the city's culinary delights.

Day two kicked off with an energetic visit to Swami Vivekanand College of Engineering, where Shantanu and Medha engaged with students, sharing valuable insights about the series. The interactive session was followed by a fun-filled segment, featuring exciting activities like a dance performance to the show's popular songs, alongside the leads. They also explored the historic Rajwada Palace, capturing the essence of Indore's heritage. The actors crafted lasting memories at Om Namkeen, surprising customers with branded packs and sharing series insights, blending entertainment with Indore's culinary delight. The city tour culminated on a sweet note as they visited Chappan Dukkan, trying their hand at making Jalebi and indulging in more local delicacies.

In a creative twist that captured the city's imagination, an Indore local released hundreds of balloons with messages like 'Love You Kavya' and 'Ishq In The Air.' This romantic gesture created a buzz on social media, as fans speculated about the identity of Kavya. The mystery was soon unveiled when Shantanu himself was revealed as the man behind the proposal. His playful question, 'Kavya, han kab bolo gi?' created a buzz, with fans discovering that Kavya was Medha Rana, tying their promotional efforts together in a charming and innovative way.

Produced by BBC Studios Productions India, Ishq In The Air is now streaming exclusively on Amazon MX Player, available within Amazon's shopping app, on Prime Video, Fire TV, Smart TVs, and Play Store.