Subhash Ghai may claim from rooftops that the music of Yaadein is doing great business, but the truth is that it isn`t doing well at all. Even the promos of the film are no great shakes.

Hrithik is been shown doing what he does best, dance that is! And that isn`t something new as Hrithik is seen doing that in every other ad as well. Kareena is her usual I-know-it-all self and does what one saw her do in Mujhe Kuch Kehna Hai. One wonders why is Subhash Ghai`s Yaadein, which has this hot pair in the lead, refusing to heat up? The answer to the question is Ghai`s unique promotion strategy. It seems he has told his publicity department to increase the heat on the film after it releases on July 27th. That, he thinks, will ensure the audiences` eagerness to watch the film. Well, Ghai better be ready for another Taal!