Senco Gold and Diamonds, one of the largest jewellery retail chains of India is excited to announce the grand opening of two new retail locations in the heart of Delhi'Pitampura and Chandni Chowk, respectively. Spanning an impressive 4,000 sq. Ft, this expansion marks a significant step in the brand's commitment of providing customers with exquisite jewellry and impeccable craftsmanship across the city. This much-awaited addition to the Senco family was inaugurated in all grandeur by popular actress Mouni Roy, adding a touch of glitter and glamour to the launch. The new stores will feature a stunning collection of handcrafted pieces, including contemporary designs from Everlite and traditional favorites like temple jewellry, shakti collection, shagun collection, perfect for every occasion.

Commenting on the launch, Joita Sen, Director of Senco Gold & Diamonds said, "We are thrilled to expand our presence in Chandni Chowk and Pitampura inviting our consumers to experience the beauty of our jewelry. Each piece we create is a testament of our 85 years of legacy in craftsmanship and designs and we look forward to providing an exceptional shopping experience in our new locations.' Dhaval Raja, Chief General Manager of Senco Gold & Diamonds, shares that, 'As we approach the festive season, including Dhanteras and Diwali, along with the ongoing wedding celebrations, we are thrilled to present our latest collection of handcrafted jewelry. Our offerings include contemporary designs from our Everlite collection as well as traditional favorites like our Temple Jewelry, Shakti Collection, and Shagun Collection, perfect for every occasion. This season, we've experienced a significant surge in sales, driven by the festive and wedding demand. Additionally, we are excited to expand our offline presence with new outlets in Pitampura and Chandni Chowk, bringing our total footprint to 168 stores. We are confident that our diverse range of designs and growing accessibility will continue to resonate with our customers.'

Expressing her excitement for the store's launch, Actress Mouni Roy said, "I am thrilled to partner with Senco Gold & Diamonds, as it really speaks to the rich cultural heritage of Bengal. Their intricate designs and craftsmanship remind me of the beautiful pieces my mother and grandmother wore during Durga Puja. It's great to see Senco Gold & Diamonds bring the artistry of Bengal to Delhi."

Senco Gold and Diamonds has earned the trust of customers nationwide by creating beautiful memories through its jewelry. To celebrate the festival of lights with elegance and style, the brand has introduced a special 'Dhanteras Shagun' Collection offering consumers unparallel discounts up to Rs 450 off per gram coupled with upto 100% off on diamond jewelry making charges. To add further excitement, consumers can also win exciting gifts like EV cars and iPhone 16 c on purchase.