The LIVA Miss Diva 2024 Grand Finale, held on 7th March 2025, was a spectacular celebration of beauty, fashion, and digital influence, bringing together India’s most talented individuals for a night of glamour and empowerment. LIVA, the 100% natural-origin fabric brand from Birla Cellulose, reaffirmed its commitment to supporting independent, confident, and versatile women. This year, LIVA marked a historic milestone with the introduction of two new categories—LIVA Miss Diva Fashion Designer and LIVA Miss Diva Content Creator—expanding the platform beyond the runway and redefining fashion’s creative landscape.

The grand event witnessed the crowning of Ayushree Malik as LIVA Miss Diva Supranational 2024 and Vipra Mehta as LIVA Miss Diva Cosmo 2024. These exceptional women will represent India globally at Miss Supranational 2025 and Miss Cosmo 2025, carrying forward the country’s rich legacy in international pageantry.

Sudhruti Padhiary from Odisha won the title of LIVA Miss Diva Fashion Designer 2024, while Ananya Praveen from Bihar was titled LIVA Miss Diva Content Creator 2024. Their victories highlight the evolution of LIVA Miss Diva, recognizing excellence in fashion craftsmanship and digital storytelling.

The grand finale, hosted by Nehal Chudasama and Tanuj Virwani, saw 24 finalists competing across categories, captivating the audience with their confidence and talent. The event opened with a stunning fashion showcase by renowned designer Mandira Wirk, setting the tone for an evening of elegance and sophistication. The jury panel featured esteemed industry stalwarts, including mentors Ritika Khatnani, Sonaakshi Raaj, and Bhavana Singh, alongside celebrity designer Mandira Wirk, actor Fardeen Khan, Miss Cosmo 2024 Ketut Permata Juliastrid, and Miss Supranational 2023 Andrea Aguilera.

The evening also featured an electrifying performance by rapper Pho and a mesmerizing musical act by Sa Re Ga Ma talents Pragati Nagpal and Arjun Tanwar. The finalists took the stage in breathtaking ensembles, with the LIVA Miss Diva Fashion Designer contestants showcasing regal ethnic creations crafted from LIVA’s eco-friendly fabric portfolio, including Livaeco, Liva Modal, and Liva Excel.

Speaking about the association, Mr. Sree Charan, VP Marketing, Global Head – Brands, Birla Cellulose, Aditya Birla Group, said, “At LIVA, we celebrate innovation, creativity, and individuality. Our partnership with Miss Diva for the fifth consecutive year reflects our commitment to empowering women who embody fluidity, confidence, and sustainability. This year’s winners represent the future of fashion and beauty, and we are proud to support them on their transformative journeys.”

The LIVA Miss Diva 2024 Grand Finale was more than just a competition, it was a celebration of talent, diversity, and purpose-driven innovation. As the winners embark on their new journeys, they inspire future aspirants to break barriers and chase their dreams.