Bollywood superstar Akshay Kumar, often hailed as the king of memes in Indian pop culture, has once again leveraged his online charisma to promote his latest film, Sky Force, ahead of its OTT release on Prime Video.

Akshay Kumar’s Viral Promotion for Sky Force

Known for his iconic dialogues and comic timing in films like Hera Pheri, Khatta Meetha, Garam Masala, and Welcome, Akshay tapped into his meme-worthy persona to create buzz for Sky Force’s digital debut. On Wednesday, he took to Instagram to share a video with actor Veer Pahariya, performing the viral hook-step from the film—this time, without the audio track.

The post, shared in collaboration with Prime Video and Veer Pahariya, featured the caption: “You know what’s landing. #SkyForceOnPrime, March 21.”

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The Hook-Step That Took Over the Internet

The now-viral hook-step from the song ‘Rang’ had already made waves during the film’s theatrical release, though not entirely in a positive way. A highly coordinated PR campaign ensured that almost every social media user encountered Veer Pahariya’s dance clip, making it an unavoidable internet sensation.

Akshay Kumar Addresses Criticism on His Work Ethic

Last year, Akshay Kumar faced criticism for his fast-paced filmmaking schedule, often releasing four films a year. His dedication to cinema has sometimes been misinterpreted as a pursuit of financial gain rather than artistic passion.

Speaking with Mamaearth founder Gazhal Alagh, Akshay defended his work ethic, stating: “I have been told why I do four films a year and that I should do only one. But if I just do one film, what should I do on other days? Many people criticize those who work too much, but lucky are those who get work. In this day and age, so many people are unemployed, so at least let the ones who are working, work.”

Sky Force to Premiere on Prime Video

After a successful theatrical run, Sky Force is set to stream on Prime Video from March 21, bringing Akshay Kumar’s latest action-packed entertainer to a global audience.

Final Thoughts

With Akshay Kumar’s meme-worthy marketing strategies and his unrelenting passion for cinema, Sky Force is expected to attract significant viewership on OTT. Fans can look forward to watching the action unfold on March 21, exclusively on Prime Video