Ultra Jhakaas OTT is bringing the golden era of Marathi theatre back to life with the launch of ‘Teesri Ghanta, Punha Ekda’, a special initiative celebrating World Theatre Day. As the iconic third bell (teesri ghanta) rings once again, audiences will get to relive the magic of over 70 legendary Marathi plays, now digitally accessible on Ultra Jhakaas OTT.

For generations, the third bell has signified the beginning of a performance, transporting audiences into a world of drama, comedy, and storytelling. Ultra Jhakaas is keeping this tradition alive by celebrating classic plays featuring theatre stalwarts like Macchindra Kambli, Vijay Chavan, Laxmikant Berde, Nilu Phule, Bharat Jadhav, Nirmitee Sawant, Prashant Damle, and many more. Timeless gems such as Shrimant Damodar Pant, Yada Kadachit 1 & 2, Jau Bai Jorat, Double Cross, Magani Taso Purvaṭo, Sagale Sabhya Purush, Kumari Gangubai Metric, Suryast and Chawl Navachi Khatyal Vasti will once again captivate theatre lovers.

The campaign also aims to introduce younger audiences to the rich heritage of Marathi Rangbhoomi or theatre. Through interactive social media contests, online discussions, and digital promotions throughout April, Ultra Jhakaas will engage theatre enthusiasts, encouraging them to rediscover and celebrate classic performances.

"Marathi theatre has always been a powerhouse of storytelling, humour, and cultural reflection. With ‘Teesri Ghanta, Punha Ekda,’ we are making these classics accessible to today’s generation while preserving the legacy of Rangbhoomi," said Sushilkumar Agrawal, Founder & CEO, Ultra Media & Entertainment Group.

Ultra Jhakaas is a leading Marathi OTT platform dedicated to bringing high-quality, culturally rich content to audiences worldwide. Since its inception, it has become the go-to destination for Marathi entertainment, offering a diverse range of films, web series, and exclusive originals. With an impressive 80% viewer retention rate, the platform has seen significant growth in Maharashtra, Goa, Gujarat, Karnataka, Madhya Pradesh, and international markets across South Asia, the Middle East, the UK, the USA, and Africa.

Ultra Jhakaas caters to diverse tastes, with comedy being the most popular genre, followed by romance, family drama, thriller, and action. From classic black-and-white films of the 1950s to contemporary hits featuring legendary actors like Ramesh Deo, Ashok Saraf, and Laxmikant Berde, Ultra Jhakaas continues to celebrate and preserve the legacy of Marathi cinema while embracing the future of digital entertainment.

As the third bell rings once more, Ultra Jhakaas invites theatre lovers to take their seats—this time, from anywhere in the world!