A New Poster Ignites Buzz
On August 21, 2025, the makers of Ek Deewane Ki Deewaniyat unveiled a brand-new poster featuring Harshvardhan Rane and Sonam Bajwa locked in an intense face-off against a blazing backdrop. The fiery imagery hints at the film’s core theme of love colliding with hatred. The teaser is set to drop on August 22, fueling anticipation ahead of its festive release.
Sharing the poster on Instagram, Harshvardhan Rane wrote: “Iss Diwali, diye hi nahi, dil bhi jalenge. Mohabbat se takraayegi Nafrat, aag lagaayegi deewaanon ki Deewaniyat!”
The caption reinforces the film’s promise of passion, obsession, and emotional turmoil.
The Big Box Office Clash: Deewaniyat vs Thama
This Diwali will witness a massive showdown as Ek Deewane Ki Deewaniyat competes directly with Ayushmann Khurrana’s Thama, co-starring Rashmika Mandanna and Paresh Rawal. Both films are eyeing the lucrative festive window, ensuring a clash that could split audience attention and ticket sales.
Given Diwali’s history of producing some of Bollywood’s biggest blockbusters, the Rane–Khurrana clash is expected to be one of 2025’s most closely watched box office battles.
Behind the Scenes: Creative Shift and New Title
Directed by Milap Milan Zaveri and produced by Anshul Garg under Play DMF, Ek Deewane Ki Deewaniyat has undergone an interesting evolution. Originally titled Deewaniyat, the film was rebranded after transitioning from Vikir Films to Play DMF. The new team believed the updated title better captured the project’s intensity, madness, and emotional depth, aligning with the vision of a deeply personal love story.
Star Power: Harshvardhan Rane and Sonam Bajwa
The film marks yet another romantic outing for Harshvardhan Rane, who has built a loyal fanbase with his intense roles. Earlier this year, his 2016 cult favorite Sanam Teri Kasam was re-released in theaters and received an overwhelming response, further cementing his popularity among romance lovers.
Rane is also working on another romantic-acting project directed by Omung Kumar, alongside Karan Veer Mehra, Sadia Khateeb, and Ipsitaa, expanding his versatility.
Meanwhile, Sonam Bajwa, who has established herself as a leading star in Punjabi cinema, continues to balance Bollywood projects. She was last seen in Tarun Mansukhani’s Housefull 5, which featured an ensemble cast including Akshay Kumar, Riteish Deshmukh, Abhishek Bachchan, Jacqueline Fernandez, and others. The film is currently streaming on Prime Video.
Adding to her busy lineup, Sonam will next be seen in Tiger Shroff’s Baaghi 4, directed by A. Harsha, alongside Sanjay Dutt and Harnaaz Kaur Sandhu. That action-thriller releases on September 5, 2025, just weeks before Ek Deewane Ki Deewaniyat.
What to Expect from Ek Deewane Ki Deewaniyat
Promoted as a story of madness, obsession, and the battle between love and hatred, the film promises:
High-voltage romance filled with intensity and emotional turbulence.
Dramatic conflicts that pit passion against animosity.
Fresh on-screen chemistry between Harshvardhan Rane and Sonam Bajwa.
Diwali release advantage, tapping into the festive family audience.
Final Verdict: A Diwali Firecracker of Emotions
With its passionate narrative, fiery poster reveals, and strategic Diwali release, Ek Deewane Ki Deewaniyat is shaping up to be a must-watch romantic drama of 2025. However, with Ayushmann Khurrana’s Thama arriving on the same day, the festive season promises not just fireworks in the sky, but also at the box office.
The question remains—will Harshvardhan Rane’s intense love saga outshine the charm of Ayushmann Khurrana’s quirky entertainer?
Only Diwali will tell.
