Bollywood News

Celebrating the grand finale of its most ambitious season yet, NEXA Music unveils “Thoothukudi Chinnaponnu”, a vibrant folk-inspired track by A.R. Rahman, today at 6 PM. An energetic, folk-inspired composition, the track blends Rahman’s signature innovation with a native, youthful vibrancy, offering a refreshing soundscape rooted in tradition yet reimagined for modern listeners. This song marks the culmination of Season 3, a season that exceeded all expectations by embracing regional languages and expanding the IP’s footprint across India. Rooted in Tamil folk traditions and reimagined with Rahman’s unmistakable contemporary flair, “Thoothukudi Chinnaponnu” captures the spirit of a brand that celebrates culture while pushing the boundaries of modern sound. The lyrics by Vivek channel the playfulness of folk storytelling, while the production mirrors NEXA’s progressive, design-led identity.



“We’ve always seen folk music carry a teasing, raw charm,” said A.R. Rahman. “With this track, we wanted to keep that authenticity, but bring it to life with a young voice and fresh production. It’s a song that celebrates Tamil Nadu’s soul with a sound that belongs to today.”

“Season 3 has outperformed every benchmark we set from reach to relevance,” said Partho San, Executive Director – Marketing, MSIL. “This finale with Rahman sir is more than a song. It’s a celebration of where we’ve come and a signal of what’s next. NEXA stands for sophistication with soul and that’s exactly what this track represents.”

A Season of Firsts and Milestones - Executed by Qyuki Digital Media, Season 3 saw a dramatic scale-up:

12,500+ participants, 6x more than Season 2

Headliner-led tracks like “Till the End” and “Unspoken” broke viewership and streaming records.

The platform introduced vernacular diversity, while retaining its indie DNA

The upbeat track embodies positivity, movement, and joy—reflecting the spirit of new-age India and Nexa Music’s vision of celebrating original sounds and diverse voices.

“Thoothukudi Chinnaponnu” will be available from 6 PM today, accompanied on YouTube, which captures the song’s celebratory and youthful essence.