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Big FM Launches Season 4 Of 'Super Duper Dhamaka' With Bobby Deol, Spreading Festive Joy Across India!

Big FM Launches Season 4 Of 'Super Duper Dhamaka' With Bobby Deol, Spreading Festive Joy Across India!
As the nation prepares to welcome Diwali with joy and grandeur, BIG FM, one of India’s leading radio networks, is set to roll out the fourth edition of its festive blockbuster campaign Super Duper Dhamaka. This year, the campaign shines brighter with Bollywood powerhouse Bobby Deol at the helm, bringing his magnetic screen presence to create an unforgettable festive experience for both retailers and shoppers.

Following the remarkable success of previous editions featuring Govinda, Sonu Sood and Sonakshi Sinha, Super Duper Dhamaka Season 4 continues its mission to support local retailers by driving strong foot traffic, increasing conversations and enhancing hyperlocal visibility. For customers, the campaign brings exclusive festive deals, radio contests, and engaging on-air and digital experiences that amplify the festive mood.

The campaign offers retailers celebrity-led promotional videos featuring Bobby Deol, geo-targeted ads on BIG Live, extensive on-air plugs, RJ store visits and complete festive branding kits. For shoppers, the season promises exciting offers and the much-loved Golden Contest, rewarding them with merchandise signed by Bobby Deol.

Sunil Kumaran, CEO, BIG FM, said, “Super Duper Dhamaka has become synonymous with festive celebrations at BIG FM and with each season we take it to the next level. This year, Bobby Deol is the face of the campaign and we are confident of creating an unmatched impact for our retailers and delivering an exciting festive journey for our listeners. At BIG FM our constant endeavour is to merge entertainment with purpose and this campaign perfectly embodies that commitment. This is an initiative designed purely for local retailers and it clearly highlights our hyperlocal strength across the country. We wish this festive season to be bigger and better for all our listeners as well as our retailers”

Atul Razdan, Chief Marketing & Product Officer, BIG FM, added, “This campaign beautifully blends celebrity charisma with local business empowerment. Super Duper Dhamaka Season 4 offers local retailers access to a celeb promoting their offers and discounts thereby enabling huge traction in footfalls and revving up sales. The fact that this campaign is truly multimedia and pans across radio, digital and OOH, makes it even more valuable. With Bobby Deol in the campaign, be rest assured for loads of entertaining content for our listeners while they are busy redeeming heavy discounts from our Super Duper Dhamaka website. It’s truly a win-win for everyone involved.”

Actor Bobby Deol, the face of Super Duper Dhamaka Season 4, said, “Diwali has always been close to my heart, it’s that time of the year when we come together, share joy, and lift each other. I am excited to join BIG FM for Super Duper Dhamaka Season 4, a campaign that brings the true spirit of Diwali to life. It celebrates togetherness, community, and festive cheer while creating real opportunities for retailers and listeners alike. I’m looking forward to being part of this super-duper celebration!”

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