Here is everything you need to know about the launch that is dominating your Instagram feed today.
The Brand: "Not Just for Lockers" 💎
Tamannaah, who hails from a family with a diamond trading background (her father Santosh Bhatia is a veteran in the field), has launched a brand focused on "Everyday Luxury."
The Philosophy: She calls it "Casual Glamour." Unlike traditional heavy Indian jewellery meant for weddings, her line features lightweight, modern pieces in 14k and 18k gold designed to be worn with jeans, t-shirts, or office wear.
The Collections: The launch featured three core lines: Half & Half, The Flick, and Plumptious.
The Quote: "I wanted to create pieces that women can actually live in, not something you pull out just for an occasion," she told reporters at the event.
The Guest List: A Galaxy of Stars 🌟
The Juhu store launch turned into a massive reunion for the industry.
Aryan Khan: The filmmaker made a rare public appearance, and a video of him greeting Tamannaah with a warm hug and kiss on the cheek has already gone viral.
Samantha Ruth Prabhu: Tamannaah's close friend and colleague looked stunning, with the two spotted giggling and trying on rings together.
Other Attendees: The guest list included Sidharth Malhotra, Kajal Aggarwal, Pooja Hegde, Rhea Chakraborty, and Farah Khan.
Why It Matters
Trend: Tamannaah joins the growing list of actresses turning entrepreneurs (like Katrina Kaif’s Kay Beauty or Kriti Sanon’s Hyphen), but she is one of the few to dive into the high-stakes world of Fine Jewellery.
Family Business: This is a passion project co-helmed by her father, making it a personal milestone for the actress.
SantaBanta Verdict: With a prime Juhu location and a design philosophy that targets the modern Gen-Z/Millennial woman, Tamannaah seems to have cracked the code. Plus, having Aryan Khan at your launch doesn't hurt the publicity!
