Fondly known as ‘Mr. ICC’ for his big-tournament performances, Dhawan shares the screen with Kapoor in his on-screen avatar of retired soldier Arjun Maurya, creating a powerful blend of elite sporting intensity with cinematic drama. The campaign has portrayed both personalities as fearless competitors ready to take on challenges, whether on the cricket field or in battle on screen, striking a strong chord with audiences nationwide.
Shikhar Dhawan said, "It was a great experience shooting for the Subedaar movie campaign with Mr. Anil Kapoor. The way he brings alive every character rubs off on you. With this campaign, you can feel that fighting spirit throughout, the mindset of standing strong and giving everything you’ve got. That’s something I connect with deeply and have applied on the cricket field. I believe people will also feel that emotion and energy when they watch it.”
Anil Kapoor said, “The story of movie Subedaar is rooted in courage, resilience and the spirit of never giving up. Those are qualities that define great sportspersons as well. Shikhar carries that fighter’s instinct naturally, and you can feel that strength and positivity when you work with him. It was a pleasure sharing the screen with someone who represents that spirit so authentically.”
The association has further reinforced Dhawan’s stature as a cultural icon whose influence extends beyond sport, while also adding scale and mass appeal to movie Subedaar through a compelling sporting connection.
By bringing together one of India’s most charismatic youth icons and one of its most celebrated actors, the collaboration has created a larger-than-life moment that builds anticipation not just for the film but also for India’s journey in the World Cup Super 8s.
