Box Office Battle: 'O Romeo' Inches Toward Rs 100 Cr while 'Assi' Struggles!

Box Office Battle: 'O Romeo' Inches Toward Rs 100 Cr while 'Assi' Struggles!
The box office as of Thursday, February 26, 2026, shows a stark contrast between a steady veteran and a struggling newcomer. While Shahid Kapoor's O Romeo is nearing a global century, Taapsee Pannu’s Assi is finding it hard to convert critical praise into ticket sales.

O Romeo: The "Slow and Steady" Survivor


Now in its 14th day, the Vishal Bhardwaj directorial is proving that "word-of-mouth" can sustain a film even when the weekday drops are sharp.

Domestic Milestone: The film has officially crossed the ₹60 crore mark in India (Nett). Despite a 27% drop this past Wednesday, it has managed to stay relevant.

Worldwide Status: Globally, O Romeo has pushed past ₹94.45 crore. With a few more stable days, it is expected to join the ₹100 crore club by the end of its third weekend.

The "BOGO" Boost: To combat the second-week slump, producers have introduced "Buy One Get One" (BOGO) offers, which have successfully kept occupancy rates decent in urban multiplexes.

Assi: A Gritty Drama Facing a Gritty Reality


Taapsee Pannu’s courtroom drama, directed by Anubhav Sinha, is unfortunately mirroring the "low-burn" trend of social message films.

Day 6 Collections: The film earned roughly ₹42–55 lakh on Wednesday, bringing its total India Nett to a modest ₹6.3 crore.

The Occupancy Struggle: With an average occupancy of just 6.5%, the film is struggling to fill theaters despite a stellar supporting cast including Revathi and Naseeruddin Shah.

The Silver Lining: While the numbers are low, Assi is currently performing slightly better than the week's other release, Do Deewane Seher Mein (which stands at ₹5.75 crore).

Box Office Comparison (As of Feb 26, 2026)


Metric O Romeo (Day 14) Assi (Day 6) India Nett Total ₹60.27 Crore ₹6.30 Crore Worldwide Gross ₹94.45 Crore ₹7.40 Crore (India Gross) Budget (Est.) ₹60 Crore ₹30 Crore Verdict (Trending) Average/Hit (ROI via Digital) Below Average

The Verdict


The audience currently seems to prefer the "romantic revenge" stylings of Shahid Kapoor over the heavy, thought-provoking themes of Assi. However, director Vishal Bhardwaj has already declared O Romeo as the "most successful film of his life," citing personal pride over mere commercial metrics.

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