While many were calling for help, Sonu was already coordinating a solution.
Free Shelter for All: "Be My Guest"
On Wednesday evening, Sonu posted a video message that quickly went viral across X and Instagram.
The Offer: He has announced free-of-cost, safe accommodation for any traveler currently stuck in Dubai or Abu Dhabi who has nowhere to stay due to flight cancellations and airspace closures.
The "Dugasta" Partnership: The initiative is being run in collaboration with Dugasta Properties, a major real estate firm in Dubai for which Sonu serves as the Brand India Ambassador.
The Quote: "War has left many travellers stranded in Dubai... No nationality. No conditions. Just humanity. DM us on Instagram if you need help."
Breaking the "Nationality" Barrier
In a move that has been hailed by the international community, Sonu clarified that this aid is not just for Indians.
Open to Everyone: Whether it is a student from Europe, a tourist from the US, or a worker from South Asia, the doors are open to anyone in need.
A Message in Hindi: Addressing the Indian diaspora specifically, he said in Hindi: "Jo log bhi hamare Hindustani hain, ya kisi bhi nationality ke log Dubai mein phas gaye hain, please mujhe Instagram par DM kijiye (Whoever, whether our fellow Indians or people of any nationality who are stranded in Dubai, please DM me)."
Industry & Public Reaction
The "Sonu Sood Foundation" has already reportedly begun housing dozens of families who were facing mounting hotel bills and expiring visas.
Celebrity Praise: Stars like Suniel Shetty, Farhan Akhtar, and Raveena Tandon have shared his post, calling him the "only consistent hero" in times of trouble.
Viral Impact: The hashtag #SonuSoodRealHero began trending again, with fans comparing his current efforts to his legendary work during the 2020 COVID-19 lockdowns and the 2025 Punjab floods.
How to Get Help
If you or someone you know is currently stranded in the UAE without a place to stay:
Contact: Send a Direct Message (DM) to @sonu_sood or @dugastaproperties on Instagram.
Details Needed: Name, contact number, number of people, and current location in the UAE.
Update: As flights gradually resume, Sonu’s team is also assisting with coordinating logistics for those trying to reach the airport for the limited repatriation flights.
