Gurnam Bhullar and Isha Malviya's 'Ishqan De Lekhe' Officially Becomes Pollywood's First Success of 2026!

Gurnam Bhullar and Isha Malviya's 'Ishqan De Lekhe' Officially Becomes Pollywood's First Success of 2026!
After a series of high-profile disappointments like Bambukat 2, DSP Dev 2, and Viyaah Kartaare Da, the Punjabi film industry has finally found its first "Safe Zone" hit. Gurnam Bhullar and Isha Malviya’s romantic drama, 'Ishqan De Lekhe', has officially entered the profit zone on its 20th day, emerging as the definitive success story of Pollywood in 2026.

Despite the massive "Dhurandhar Storm" taking up most of the screens, this soulful love story has managed to hold its ground with a remarkably steady run.

The "Profit Zone" Breakdown (Day 20 LIVE) 📈


The film's journey is a textbook example of a "Slow Burner" success:

Budget Recovery: Reportedly made on a budget of ₹10 crore, the film crossed the ₹10.1 crore net mark yesterday, Thursday, March 26.

India Net (Cumulative): The total domestic collection now stands at approximately ₹10.18 crore.

Worldwide Gross: With a solid performance in the overseas markets (USA, Canada, and Australia), the global gross has surged past ₹15.80 crore.

The "Steady" Trend: After a decent ₹3.80 crore opening week, the film actually saw a growth in its second week (₹4.77 crore), a rare feat in today's front-loaded box office.

Why 'Ishqan De Lekhe' Succeeded 🌟


The "Sad Love Story" Trend: Much like the surprise hits of late 2025 (Saiyaara and Tere Ishk Mein), there is a massive audience appetite for tragic, emotionally-charged romances.

Isha Malviya’s Debut Factor: The Bigg Boss 17 star’s transition to the big screen brought in a younger, digital-first audience that traditionally might have waited for the OTT release.

The "Non-Punjab" Growth: In an unusual twist, the film has performed exceptionally well in the "Hindi Belt" cities like Gurugram, Noida, and Jaipur, where it was the No. 1 choice last week, even ahead of The Kerala Story 2.

Arijit & B Praak’s Musical Magic: The track "Mohabbat" and the title track by Sajjan Adeeb became viral reels, keeping the film "top-of-mind" for three consecutive weeks.

Pollywood Top 3 of 2026 (So Far)


Rank Movie Collection (India Net) Status 1 Ishqan De Lekhe ₹10.18 Crore SUCCESS 2 Bambukat 2 ₹6.18 Crore Average 3 Viyaah Kartaare Da ₹4.55 Crore Flop

SantaBanta Verdict:


Gurnam Bhullar continues to be the "Reliable Romantic" of Punjab. By producing and starring in a film that recovered its costs in under three weeks during the most competitive month of the year, he has proven that a good story with a soulful soundtrack can survive any "Spy Universe" competition. This victory sets a positive tone for the massive releases of April, starting with Rabb Da Radio 3.

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