NDTV Imagine Ltd. today announced the launch of its Hindi general entertainment channel. With an engrossing line-up of fresh and distinctive programming, the channel, also christened NDTV Imagine will go on air in January 2008 and is targeted at the entire television viewing audiences, from 6 to 60 across all demographics.

With the launch of the new channel, NDTV Imagine makes a promise to Entertain and Delight audiences with show concepts that are absolutely fresh.

The channel will offer programming across genres, ranging from light-hearted family soaps to period dramas and from high voltage music and dance entertainers to the most glamorous events in the entertainment business.

NDTV Imagine is spearheaded by Sameer Nair, a seasoned media professional with over 20 years of experience in the media and entertainment industry.

The management team is further strengthened by experienced professionals from the media business, which include Shailja Kejriwal, EVP- Content; Harsh Rohatgi, EVP- Revenue Management and New Ventures; Manoj Vidwans, EVP- Marketing, Research and Communication; Gaurav Gandhi, EVP- Business Operations and Ancillary Revenues and Kuljeet Singh, EVP- Broadcast Services and Facilities.

The multi-faceted film director Karan Johar is a creative consultant and brand ambassador to this initiative.

Mr. Sameer Nair, CEO, said, "In this competitive environment, the launch of NDTV Imagine heralds the return of the GEC, the return of family entertainment for the Entire family... bringing fresh ideas and concepts into Indian living rooms and once again, bringing the entire family together to watch television. "

Commenting on the launch of NDTV Imagine, Dr. Prannoy Roy, Chairman, NDTV said, "This is a proud moment for us at the NDTV Group. The launch of this new channel is our next big leap towards our stated objective of becoming a global media power house

I believe that Sameer and his team will deliver on the promise and the programming, making NDTV Imagine the new entertainment destination for television viewers across the country."

Drama
Dharam Veer (A Period Adventure) – A show about friendship, loyalty, rivalry creating innumerable adventures Ek Packet Umeed (A Drama) – A touching look at the individual lives and experiences of women who have fought adversity and have emerged winners

Jasuben Jayantilaal Joshi Ki Joint Family (A light-hearted Drama) - a rib-tickling, heart- warming reflection of the hopes, dreams, joys and sorrows that this joint family experiences in their day to day life

Radhaa Ki Betiyaan Kuch Kar Dikhayengi (A Drama) – A story that drives home the belief that daughters are a blessing. A proud mother instils the right values in her daughters and believes in their potential to excel in whatever they choose to do

Raajkumar Aaryyan (A Fantasy Love Story) – A fantasy set in a time when magic, intrigue and illusion existed in the real world

Main Teri Parchhain Hoon (A Drama) - An emotional story of a young girl who follows her conscience and tries to set right, the wrong she has unknowingly and unintentionally brought upon a family.