"Please...this is the strangest thing I have heard, so far," said a visibly disturbed Deepika.
The actress was Thursday evening declared the new brand ambassador of Swiss watch brand Tissot.
Asked how endorsements work for actors, she said: "It works both ways. I mean celebrities connect the brand to the audience and the label connects them to the viewers, making them more popular."
Deepika, who is the daughter of former world badminton champion Prakash Padukone, said sports works to de-stress her: "I am very closely associated with sports. I have played games like badminton, basketball, tennis, throwball and baseball."
"My favourite sport is swimming however, any type of sport de-stresses me. It takes my mind off work and makes me feel relaxed," Padukone told.
The newcomer struck fame with her debut film "Om Shanti Om" opposite Shah Rukh Khan.
However, she denies being bogged down by any kind of pressure of meeting expectations while picking up projects or in her upcoming movies.
"No there is no such pressure on me! Dad taught me to enjoy my work and till the time I do so I will face the camera merrily.
"I always wanted to do an action flick and I am luckily doing 'Made In China'. Nikhil Advani is directing the film and I will share screen space with Akshay Kumar."
Apart from Deepika, viewers will soon see Priyanka Chopra doing heavy-duty action in "Love Story 2050" and Aishwarya Rai Bachchan swinging the sword in "Jodhaa-Akbar".
Commenting on the trend of more heroines taking up action roles she said: "This itself shows that with the evolution of the Hindi film industry women are getting to do more in films."
Deepika also has Siddharth Anand's next in her kitty where she is paired opposite Ranbir Kapoor.