'I love kids and I am overwhelmed by the response I get from children. Adults like me by chance,' Shah Rukh Khan told.
'I have maintained my love for kids since long and want to cater to them because they have the shortest attention span. I want to make a place in the hearts of the little ones and then I will automatically reach the families. As children handle the remote control these days, everyone has to watch what they like.
'Theatre director Barry John, my acting teacher at Delhi Theatre, used to say: 'if you can capture the interest of kids, you will be always successful' and I stick to that,' he added.
Shah Rukh was recently in Berlin to promote 'Om Shanti Om' and was interviewed by Hollywood trade magazine Variety. The magazine reported that the proposed children's film would be made at a budget of $25 million (Rs.1 billion), the highest budget in India.
But commenting here about the money to be spent on making the film, Shah Rukh said: 'Media is speculating about the budget. We are still working on the script.'
The actor, also the owner of the Kolkata team franchisee Red Chillies Entertainment, said through all these initiatives - investment in sports and VFX film - he wants to do something for the country which has given him so much.
'My dream is to invest money and bring better technology in our country that has given me money, love, respect... everything one can ask for! Not only cricket, we want to invest in all kind of games.
'I think if children are allowed to play all the time along with little bit of studies, 'creative' aggression would develop in them. It would prevent them from indulging in vices like smoking, drinking or drugs.'
And when is the superstar planning to kick the butt!
'I have been trying to kick the butt since long. But it is very difficult to give up bad habits. And I can't be dishonest in saying I will quit smoking and then don't do it.'
'However, I would appeal to children that they must not pick up this habit from me, as fans have a tendency to imitate their favourite stars. This is a bad habit and is injurious to health. They must never do it,' he stressed.
King Khan is now set to host a television quiz show 'Kya Aap Paanchvi Paas Se Tez Hain' and says the medium doesn't matter because he is an entertainer.
'I started my career with television and with time the small screen is becoming better. However, being a jester, my idea is to entertain by films, by stage shows... by all possible formats.'