"That's right. I'm joining hands with some corporate friends of mine to form a production company. Our company is called ASA Films. My partners are good people and they've been asking me for a while.
If I've a home company I don't have to make so many films a year. And also I can make the films I want to without compromise. I can be creatively involved and yet I don't have to implement those ideas personally all the time."
It was Vikram's grandfather, the renowned filmmaker Vijay Bhatt who last had a production house Prakash Pictures in the family.
"My grandfather used to have a production house. He produced and directed such evergreens as Baiju Bawra, Hariyali Aur Raasta, Goonj Uthi Shehnai. After my grandfather my father and uncle couldn't produce any films.
So in a way I'm carrying forward my grandfather's legacy. That makes me very emotional. On 12 May 2007 my grandfather would've been 100."