Vivek Oberoi has appointed celebrity publicist Dale Bhagwagar's PR agency Dale Bhagwagar Media Group for his image management and media works.

The actor has recently bagged Karan Johar's untitled home production to be directed by Rensil D'Silva (screenwriter of 'Rang De Basanti'), where he will be starring in the lead along with Saif Ali Khan and Kareena Kapoor.

Meanwhile, Popcorn Motion Pictures and Balaji Telefilms Limited's 'Mission Istanbul' directed by Apoorva Lakhia and starring Vivek along with Sunil Shetty, Zayed Khan and Shriya Saran, is nearing release.

Earlier, the actor has won critical acclaim for his performances in films like 'Company', 'Saathiya', 'Kisna', 'Dum', 'Masti', 'Yuva', 'Kaal', 'Kyun! Ho Gaya Na', 'Omkara' and 'Shootout at Lokhandwala'.

"Vivek is at an interesting and challenging stage of his career where he is being offered very meaty roles. It's going to be exciting for us to subtly brand him, giving a new perspective to his stardom," says the agency's spearheader Dale Bhagwagar.

The PR strategist's agency which completed a decade in the imaging and branding business this year has been instrumental in shaping images of more than fifty film personalities. Some of the names include Hrithik Roshan, Shilpa Shetty, Priyanka Chopra, Esha Deol, Shiney Ahuja, Randeep Hooda and Ashok Amritraj.